Roles & Responsibilities:
Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance.
WHAT'S IN IT FOR YOU
As part of our Analytics practice, you will join a worldwide network of over 20k+ smart and driven colleagues experienced in leading AI/ML/Statistical tools, methods and applications. From data to analytics and insights to actions, our forward-thinking consultants provide analytically-informed, issue-based insights at scale to help our clients improve outcomes and achieve high performance.
What you would do in this role
A Consultant/Manager for Customer Data Platforms serves as the day-to-day marketing technology point of contact and helps our clients get value out of their investment into a Customer Data Platform (CDP) by developing a strategic roadmap focused on personalized activation. You will be working with a multidisciplinary team of Solution Architects, Data Engineers, Data Scientists, and Digital Marketers.
Key Duties and Responsibilities:
- Be a platform expert in one or more leading CDP solutions. Developer level expertise on Lytic, Segment, Adobe Experience Platform, Asperity, Talinum, Treasure Data etc. Including custom build CDPs
- Deep developer level expertise for real time even tracking for web analytics e.g., Google Tag Manager, Adobe Launch etc.
- Provide deep domain expertise in our client's business and broad knowledge of digital marketing together with a Marketing Strategist industry
- Deep expert level knowledge of GA360/GA4, Adobe Analytics, Google Ads, DV360, Campaign Manager, Facebook Ads Manager, The Trading desk etc.
- Assess and audit the current state of a client's marketing technology stack (Mar Tech) including data infrastructure, ad platforms and data security policies together with a solutions architect.
- Conduct stakeholder interviews and gather business requirements
- Translate business requirements into BRDs, CDP customer analytics use cases, structure technical solution
- Prioritize CDP use cases together with the client.
- Create a strategic CDP roadmap focused on data driven marketing activation.
- Work with the Solution Architect to strategize, architect, and document a scalable CDP implementation, tailored to the client's needs.
- Provide hands-on support and platform training for our clients.
- Data processing, data engineer and data schema/models expertise for CDPs to work on data models, unification logic etc.
- Work with Business Analysts, Data Architects, Technical Architects, DBAs to achieve project objectives - delivery dates, quality objectives etc.
- Business intelligence expertise for insights, actionable recommendations.
- Project management expertise for sprint planning
Professional & Technical Skills:
- Relevant experience in the required domain.
- Strong analytical, problem-solving, and communication skills.
- Ability to work in a fast-paced, dynamic environment.
- Experience with analytics tools like Google Analytics or Adobe Analytics is a plus.
- Experience with A/B testing tools is a plus.
- Must have programming experience in Py-Spark, Python, Shell Scripts.
- RDBMS, TSQL, NoSQL experience is must.
- Manage large volumes of structured and unstructured data, extract & clean data to make it amenable for analysis.
- Experience in deployment and operationalizing the code is an added advantage.
- Experience with source control systems such as Git, Bitbucket, and Jenkins build and continuous integration tools.
- Proficient in Excel, MS word, PowerPoint, etc
Technical Skills:
- Any CDP platforms experience e.g., Lytic CDP platform developer, or/and
- Segment CDP platform developer, or/and
- Adobe Experience Platform (Real time – CDP) developer, or/and
- Custom CDP developer on any cloud
- GA4/GA360, or/and Adobe Analytics
- Google Tag Manager, and/or Adobe Launch, and/or any Tag Manager Tool
- Google Ads, DV360, Campaign Manager, Facebook Ads Manager, The Trading desk etc.
- Deep Cloud experience (GCP, AWS, Azure)
- Advance level Python, SQL, Shell Scripting experience
- Data Migration, DevOps, ML-Ops, Terraform Script programmer
Soft Skills:
- Strong problem solving skills
- Good team player
- Attention to details
- Good communication skills
