Key Duties and Responsibilities:
- Be a platform expert in one or more leading Tag Management platforms. Deep developer level expertise on Adobe Launch/AEP Web SDK, Google Tag Manager, Tealium iQ.
- Developer level expertise for Visualization tools e.g. – Tableau, Power BI, Looker, etc. Dashboard development using any of these tools.
- Provide deep domain expertise in our client's business and broad knowledge of digital marketing together with a Marketing Strategist industry.
- Deep expert level knowledge of GA360/GA4, Adobe Analytics/Customer Journey Analytics. End-to end configuration of these tools for digital assets.
- Assess and audit the current state of a client's marketing technology stack (Mar Tech) together with a solutions architect.
- Perform technical analysis & design for analytics-related initiatives. Define requirements for web or app digital analytics implementation/reporting dashboard.
- Conduct stakeholder interviews and gather business requirements.
- Translate business requirements into BRDs, technical specifications, tagging guide, data layer design documents, SDR.
- Coordinate with website developers for Analytics integration, data layer implementation.
- Implement tags for websites/apps using tag managers inclusive of any custom implementations, custom JavaScript, web scraping, tag manager configuration from start to end.
- Diagnose and troubleshoot analytics implementation and platform configuration issues. Perform end-to-end QA testing for integrations.
- Manage ad pixels, third-party tags for digital campaigns.
- Manage large volumes of structured and unstructured data, extract & clean data to make it amenable for analysis.
- Root cause analysis, creating actionable insights using Web Analytics Reporting tools or Visualization tools
- Work with/as the Solution Architect to strategize, architect, and document a scalable Web Analytics implementation (websites/apps), tailored to the client's needs. Able to integrate multiple Mar tech tools.
- Ensure analytics are consistently implemented across digital properties.
- Provide hands-on support and platform training for our clients.
- Work with Business Analysts, Data Architects, Technical Architects, DBAs to achieve project objectives - delivery dates, quality objectives etc.
- Project management expertise for sprint planning.
Professional & Technical Skills:
- Relevant experience in the required domain.
- Strong analytical, problem-solving, and communication skills.
- Ability to work in a fast-paced, dynamic environment.
- Additional Information:
- Opportunity to work on innovative projects.
- Career growth and leadership exposure.
