Job Description
Key Responsibilities:
1. Identification of Potential:
- Analysis of Kia India Network coverage & TIV sales data
- Identifying untapped cities/towns/talukas/villages – having high potential, Significant TIV volume but No Kia India network available, no near future plans
- Customer demographic should be matching with Kia India customer profile
2. Business Plan Formation:
- Preparation of annual business plans, target volume & key strategy/ activities to achieve the business plans
- Regular reporting of rural share of Business, Data analysis to find gap areas & action to improve
- Dealer wise outlet wise planning
3. Strategic Tie-ups & BTL Events:
- Tie-up with leading financiers at local/ regional level for rural markets – MMFSL, NBFCs etc.
- Tie-up with Village Level Entrepreneurs/ CSC etc.
- BTL Activities : Display activities, Rural Melas, Showroom on Wheels etc
4. Rural Manpower (Dealer):
- Identification & finalization of Super-KEC requirement – Dealer-wise
- Recruitment of manpower as per requirement & Area allocation - Training of manpower on Kia India systems & processes
- Monthly target rolling for Super KECs for Bookings & Retails
- Daily performance monitoring, weekly review for non-performers/ low performers
- Reward & Recognition of manpower, highlighting Top performers, recognition by management
- Super KEC Skill Contest to identify the top talents, Recognition & Rewards
5. Key KPI's:
- Achieve monthly/quarterly rural sales targets for the assigned region
- Drive retail performance through focused rural penetration strategies
- Activations : Monthly/ Quarterly BTL plan
- Network Coverage : Rural Outlets, Kestive counter, Rural Manpower
- Manpower : Adequate dealer manpower onboarding, Training & Development
- Track KPIs: rural contribution %, enquiry generation, conversion ratio
- Maintain daily/weekly dashboards for management review Ensure adherence to processes and reporting systems (DMS/CRM)
Years of Experience:- 6-9 Years (passenger vehicle experience mandatory)
Current Location:- Mumbai or willing to relocate Mumbai
Education:- MBA preferred
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