Revenue Growth & Sales Executive

Role Overview

123Greetings is launching its mobile app and is looking for a Revenue & Sales Executive to drive direct revenue through Pro version sales and maximize app distribution through revenue-led channels.

This is a commercial, target-driven role. The focus is on:

Selling subscriptions (Pro version)

Driving installs through revenue partnerships and channels

Maximizing ROI and revenue efficiency

Key Responsibilities

1. Revenue Generation (Primary Responsibility)

Drive sales of the Pro version of the app through direct and indirect channels

Identify and execute revenue-generating opportunities (B2C & B2B where applicable)

Work on pricing, offers, and bundling strategies to increase paid conversions

2. App Distribution Through Revenue Channels

Ensure the app reaches a wider audience via:

• Partnerships
• Affiliate channels
• Campaign tie-ups
• Distribution deals
• Focus on install volume with revenue intent (not vanity installs)

3. Financial & Revenue Optimization

Track and optimize:

• Revenue per user
• Customer acquisition cost (CAC)
• Return on investment (ROI)
• Continuously improve unit economics of app sales

4. Sales Funnel Ownership

Own the full funnel:

Lead generation → Install → Conversion to Pro

Identify revenue leakages and plug them with actionable strategies

5. Reporting & Insights

Maintain daily/weekly reports on:

• Sales numbers
• Revenue trends
• Channel performance
• Provide actionable insights to improve sales efficiency and profitability
• Key Metrics Owned
• Pro version sales (primary KPI)
• Revenue generated
• Cost per acquisition (CPA)
• Revenue per install
• Conversion rate to paid users

Requirements

 1.Experience

2-3 years of relevant experience in sales, business development or revenue growth roles

 2.Core Skills Required

Strong understanding of:

• Revenue models
• Unit economics
• Pricing strategies
• Sales-oriented mindset with focus on closing and revenue generation
• Analytical thinking with ability to interpret financial data
• Strong ownership and execution ability

3.Preferred Traits

• Highly target-driven and performance-focused
• Commercial thinker (revenue-first mindset)
• Comfortable working in a fast-paced, execution-heavy environment
• Strong negotiation and persuasion ability