Retention Specialist

Urgent Hiring for Retention specialist for Mumbai

● Own retention across BSC's customer base, with a focus on repeat purchases,

LTV and returning customer revenue

● Plan and run WhatsApp and email campaigns for new fabric drops, collections

and sales, plus the moments that matter in our business, like wedding and

festive season

● Build automated journeys: Welcome, Abandoned Cart, COD, Post-Purchase

and fit feedback, Cross-Sell (shirts to trousers, chinos and suits), Repeat

Purchase, Win-Back and Reactivation

● Segment customers by recency, frequency, AOV, product category,

engagement, and whether they buy online, in store or both

● Connect store and online customers, so someone measured in a store gets a

reason to reorder online

● Study customer journeys to find where people drop off, and recover that

revenue

● Keep testing messaging, offers, creatives, audiences, timing and automations,

and keep track of what worked

● Own the numbers: Repeat Purchase Rate, LTV, Returning Customer Revenue,

WhatsApp and Email Revenue, and Recovery Rates

● Work with Performance Marketing, Creative, E-commerce, Stores and Data to

drive revenue we wouldn't otherwise get

What you bring to the table

● 2–5 years in Retention, CRM, Lifecycle or D2C Marketing

● Hands-on experience running WhatsApp and email at a D2C or e-commerce

brand

● Experience building automated journeys, not just sending broadcasts

● A good understanding of Shopify (or a similar platform) and how e-commerce

customers move from first visit to repeat order

● Familiarity with Bite Speed, Go Kwik, Klaviyo, Web Engage, AiSensy, Net core

or similar tools

● Comfort pulling and reading your own numbers in Excel. Google Analytics or

Tableau is a plus

● A feel for copy, offers and why people buy

● You care more about revenue and LTV than about open rates

● Passion for the fashion and apparel space