Job Description
Retention Executive – CRM & Retention Marketing
Company: Swaaha (formerly Level SuperMind)
Experience: 1–3 years
About the Role
We are looking for a Retention Executive to drive user engagement and retention through impactful CRM communication and lifecycle marketing.
Key Responsibilities
• Plan and execute CRM campaigns across Email, Push Notifications, WhatsApp, and In-App.
• Write engaging and conversion-focused emails, push notifications, and other customer communications.
• Use MoEngage to create segments, campaigns, journeys, and automated communication flows.
• Develop retention, reactivation, engagement, and win-back campaigns.
• Analyse campaign performance and optimise messaging, targeting, and communication frequency. • Conduct A/B testing across subject lines, content, CTAs, and campaigns.
• Work closely with Product and Marketing teams to improve user engagement and retention.
What We're Looking For
• 1–3 years of experience in CRM, Retention Marketing, Lifecycle Marketing, or Email Marketing. • Strong copywriting and communication skills.
• Hands-on experience with MoEngage or a similar CRM platform.
• Understanding of customer lifecycle and retention marketing.
• Data-driven mindset with an ability to analyse campaign performance.
• Strong attention to detail and execution skills.
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Key Skills
About Company
