Develop strategies that drive initial purchase conversion, increase repeat purchase and retention rates across the customer base
Manage and execute multi-channel user retention strategies using our tools like Salesforce Marketing Cloud, Webengage, Clevertap, Contlo, Klaviyo
Create campaigns on channels like Email, SMS, Push, Whatsapp
Create customer journeys and automations on the tool and track the incremental revenue generated via journeys
Focus on metrics like increasing LTV, Conversion %, Channel specific Open rates, engagement rates for key clients to add value
Perform end-to-end quality checks, ensuring content accuracy, functioning links/landing pages, assessing segmentation, and produce campaigns in a timely manner
Build out and refine customer segmentation modelling
Create customised strategies using the RFM model
Monitor the health of our multi-channel subscriber base and daily campaign performance
Ensure utilisation of best practices, technology standards, and all our email marketing efforts are in compliance with brand guidelines and spam regulation (CAN/SPAM)
Work with stakeholders to set growth, engagement and retention targets for each product and create quarterly marketing plans to meet them
Leverage data to understand the product conversion and engagement funnel; use data to design marketing campaigns to influence the funnel metrics
Partner with the Product, Marketing, Analytics, Insights, and Data Analytics teams to connect the right message to the right customer at the right time
Drive and monitor A/B and multivariate experiments to optimise key performance metrics; Analyse findings, present recommendations and scale as necessary
What You'll Bring To The Table
Bachelor's Degree in Marketing, Communications, or related field
1-3 years of email marketing experience/ retention marketing experience, preferably at an e-commerce company or a Saas company
Understanding of email marketing infrastructures & technologies
Working knowledge of HTML will be an advantage
Excellent attention to details and highly organised
Excellent written and verbal communication skills
Self-motivator/flexible/team player
Able to work in a fast-paced environment with multiple projects
