Retention Marketing Specialist

Job Description

Brand: Sotrue

Location: Sector 6, Noida (In-Office)

Role: Retention Marketing Specialist

About Us:

Sotrue is India's first glow-first beauty brand, reimagining glow not just as a finish but as a feeling. We create effortless, everyday skincaremakeup hybrids made for Indian skin tones, climates, and lifestyles.

Built for the women of Bharat who want glow they can trust, Sotrue blends high-performance formulas, inclusive shades, and relatable storytelling to make beauty simple and accessible.

With strong presence across D2C, marketplaces, and quick commerce, we're scaling fast on track to reach 100 Cr ARR by 2026.

Our leadership team includes professionals from Bain & Co. and KPMG.

Role Overview:

We're looking for a Retention Marketing Specialist to own and scale Sotrue's lifecycle marketing initiatives across WhatsApp, Email, and SMS. The ideal candidate is both creative and analytical capable of designing campaigns that boost engagement, repeat purchases, and overall Customer Lifetime Value (LTV).

Key Responsibilities:

• Build and execute retention campaigns across WhatsApp, Email & SMS.
• Develop personalized customer journeys and segmentation strategies.
• Analyse customer cohorts to uncover reactivation & upsell opportunities.
• Track & optimise key metrics repeat rate, CTR, open rate, ROAS, LTV.
• Collaborate with brand & creative teams for impactful communication.
• Experiment with fresh, data-backed retention ideas beyond standard playbooks.

Qualifications:

• 1-2 years of experience in retention or CRM marketing, preferably in D2C, beauty, or personal care.
• Strong copywriting instinct and understanding of consumer psychology.
• Hands-on with CRM tools (e.g., WebEngage, Klaviyo, LimeChat, Kwikchat (Gokwik) ).
• Analytical mindset; familiarity with LTV, CAC, ROAS metrics.
• Professional, punctual, and accountable thrives in a fast-paced startup.

Why Join Sotrue:

• Lead retention for one of India's fastest-growing beauty brands.
• Direct collaboration with a high-caliber leadership team.
• Ownership of strategy + execution in a high-impact role.
• Fast-track growth in the booming D2C personal care space.
• Creative, dynamic, and ambitious culture with competitive pay & perks.