Job Description: Marketing Automation & Retention
Location: Agra, Uttar Pradesh
About Us:
Oswaal Books is one of India's leading educational publishing houses, creating trusted and
innovative learning resources that empower students and educators nationwide. We're now looking for a Recruitment Head to lead our talent acquisition function and strengthen our
people strategy as we continue to grow.
Role Overview:-
We are seeking a highly analytical and execution-driven Automation & Retention Marketing
Specialist to own end-to-end customer lifecycle marketing. This role will focus on building automated journeys, improving customer retention, and driving personalized engagement across multiple channels. You will play a key role in maximizing customer lifetime value (LTV) through data-led strategies and scalable automation.
Key Responsibilities:-
- Design and execute retention and lifecycle marketing strategies to drive repeat usage and customer loyalty
- Build, manage, and optimize automated workflows across channels such as WhatsApp, email, SMS, and push notifications
- Develop advanced CRM segmentation using behavioral, transactional, and engagement data
- Create and manage end-to-end customer journeys including onboarding, activation, retention, and reactivation
- Execute targeted campaigns to improve key metrics like repeat rate, LTV, and engagement
- Drive personalization strategies using customer insights and real-time triggers
- Continuously optimize conversion funnels through automation, A/B testing, and journey refinement
- Monitor campaign performance and build dashboards to track retention and automation effectiveness
- Collaborate with product, growth, and data teams to improve customer experience and campaign performance
Requirements:-
- 2–5 years of experience in retention marketing, lifecycle marketing, or marketing automation
- Hands-on experience with CRM and automation tools (e.g., Clevertap, MoEngage, HubSpot, WebEngage, etc.)
- Strong understanding of customer segmentation and lifecycle journey design
- Data-driven mindset with strong analytical and problem-solving skills
- Experience in campaign execution across multiple communication channels
- Ability to manage multiple campaigns and workflows simultaneously
What We Offer:-
- Opportunity to work with one of India's fastest-growing publishing houses
- Supportive management and collaborative work culture
- Learning and growth-oriented environment
- Employee-friendly policies and long-term career opportunities
