Retention Marketing Manager

Work Timings: 10:15 am to 7:15 pm

Working Days: Monday to Saturday (alternate Saturdays working)

Work Mode: Work from office

Location: Lower Parel, Mumbai

About IIDE:

IIDE is Indias leading digital business school, offering industry-relevant programs in digital marketing, AI, and business. With a strong focus on experiential learning, we equip students, graduates, and working professionals with the skills required to thrive in todays digital-first world.

Backed by a community of 500,000+ learners and 250+ industry experts, IIDE delivers hands-on training, real-world projects, and robust placement support. With campuses in Mumbai and Delhi, we continue to expand our presence across India and globally.

Why Join IIDE

Work with one of Indias fastest-growing digital education brands

Gain exposure to end-to-end marketing campaigns

Collaborative and high-growth work environment

About the Role:

As theRetention Marketing Manager, you will play a pivotal role in retention marketing initiatives. This role involves developing and executing multi-channel strategies, managing marketing automation tools, and leading a team to ensure the success of campaigns. You will work with cross-functional teams to ensure the success of campaigns.

What Youll Do:

1. Lifecycle Journeys & Campaign Execution:

- Build and run lifecycle journeys across Email, SMS, RCS, WhatsApp using MoEngage or LeadSquared

- Activate and nurture leads for paid course conversions (core focus)

- Drive free event and masterclass registrations and completions

- Drive conversion across key stages: Lead MQL Paid Course Application Payment

- Ensure seamless journeys across:

Registration MasterClasses / Events

Lead Select Paid Course

Lead capture Demo Classes

Demo Conversion

Post-conversion Referral loops

2. CRM & Funnel Management:

- Manage CRM journeys and funnel visibility

- Identify and fix funnel drop-offs across stages

3. Segmentation, Testing & Optimization:

- Own segmentation & cohort analysis to improve targeting and outcomes

- Design and run structured A/B tests across journeys and campaigns

- Bring in calendar intelligence & revenue optimization, reduce spam, increase impact, grow CRM-attributed revenue

4. Content & Campaign Communication:

- Craft compelling content for cold emails, follow-up emails, and drip campaign workflows

5. Team Leadership & Performance Tracking:

- Lead, mentor, and manage a team of retention marketing professionals

- Monitor and analyze the performance of email campaigns, with a focus on improving open and click-through rates

- Report on campaign outcomes, offering insights and recommendations for enhancement

- Utilize analytical skills to optimize campaigns and identify growth opportunities

6. Technical Proficiency & Data Management:

- Minimum of 4 years of experience with marketing automation tools such as MoEngage, WebEngage, LeadSquared, Engagely, etc.

- Proficient in Google Sheets and Excel, including the use of pivots, VLOOKUP, SUMIFS, and other relevant formulas

- Ensure accurate data management and reporting for all campaigns

7. Additional Duties:

- Perform any other reasonable duties as requested by management, aligned with the broad scope of the position

Who You Are:

Must-Have:

- Minimum of 4 years of experience in a retention/lifecycle/crm marketing role

- Minimum of 4 years of experience with marketing automation tools such as MoEngage, WebEngage, LeadSquared, Engagely, etc.

- Proficient in Google Sheets and Excel, including the use of pivots, VLOOKUP, SUMIFS, and other relevant formulas

- Excellent communication skills, both written and verbal

- Strong analytical skills with a data-driven approach to decision-making

Should Have:

- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities

Nice to Have:

- If you are a proactive and strategic thinker with a passion for retention marketing and team leadership

Who Youll Thrive As:

Youre someone who:

• If you are a proactive and strategic thinker with a passion for retention marketing and team leadership, we encourage you to apply for this exciting opportunity to lead our team and drive our marketing efforts to new heights.