Retention Marketing Manager

Work Timings: 10:15 am to 7:15 pm

Working Days: Monday to Saturday (alternate Saturdays working)

Work Mode: Work from office

Location: Lower Parel, Mumbai

About IIDE:

IIDE is India's leading digital business school, offering industry-relevant programs in digital marketing, AI, and business. With a strong focus on experiential learning, we equip students, graduates, and working professionals with the skills required to thrive in todays digital-first world.

Backed by a community of 500,000+ learners and 250+ industry experts, IIDE delivers hands-on training, real-world projects, and robust placement support. With campuses in Mumbai and Delhi, we continue to expand our presence across India and globally.

Why Join IIDE

• Work with one of Indias fastest-growing digital education brands
• Gain exposure to end-to-end marketing campaigns
• Collaborative and high-growth work environment

About the Role:

As the Retention Marketing Manager, you will play a pivotal role in retention marketing initiatives. This role involves developing and executing multi-channel strategies, managing marketing automation tools, and leading a team to ensure the success of campaigns. You will work with cross-functional teams to ensure the success of campaigns.

What Youll Do:

1. Lifecycle Journeys & Campaign Execution:

- Build and run lifecycle journeys across Email, SMS, RCS, WhatsApp using MoEngage or LeadSquared

- Activate and nurture leads for paid course conversions (core focus)

- Drive free event and masterclass registrations and completions

- Drive conversion across key stages: Lead MQL Paid Course Application Payment

- Ensure seamless journeys across:

Registration MasterClasses / Events

Lead Select Paid Course

Lead capture Demo Classes

Demo Conversion

Post-conversion Referral loops

2. CRM & Funnel Management:

- Manage CRM journeys and funnel visibility

- Identify and fix funnel drop-offs across stages

3. Segmentation, Testing & Optimization:

- Own segmentation & cohort analysis to improve targeting and outcomes

- Design and run structured A/B tests across journeys and campaigns

- Bring in calendar intelligence & revenue optimization

reduce spam, increase impact, grow CRM-attributed revenue

4. Content & Campaign Communication:

- Craft compelling content for cold emails, follow-up emails, and drip campaign workflows

5. Team Leadership & Performance Tracking:

- Lead, mentor, and manage a team of retention marketing professionals

- Monitor and analyze the performance of email campaigns, with a focus on improving open and click-through rates

- Report on campaign outcomes, offering insights and recommendations for enhancement

- Utilize analytical skills to optimize campaigns and identify growth opportunities

6. Technical Proficiency & Data Management:

- Minimum of 4 years of experience with marketing automation tools such as MoEngage, WebEngage, LeadSquared, Engagely, etc.

- Proficient in Google Sheets and Excel, including the use of pivots, VLOOKUP, SUMIFS, and other relevant formulas

- Ensure accurate data management and reporting for all campaigns

7. Additional Duties:

- Perform any other reasonable duties as requested by management, aligned with the broad scope of the position

Who You Are:

Must-Have:

- Minimum of 4 years of experience in a retention/lifecycle/crm marketing role

- Minimum of 4 years of experience with marketing automation tools such as MoEngage, WebEngage, LeadSquared, Engagely, etc.

- Proficient in Google Sheets and Excel, including the use of pivots, VLOOKUP, SUMIFS, and other relevant formulas

- Excellent communication skills, both written and verbal

- Strong analytical skills with a data-driven approach to decision-making

Should Have:

- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities

Nice to Have:

- If you are a proactive and strategic thinker with a passion for retention marketing and team leadership

Who Youll Thrive As:

Youre someone who:

If you are a proactive and strategic thinker with a passion for retention marketing and team leadership, we encourage you to apply for this exciting opportunity to lead our team and drive our marketing efforts to new heights.