Retention Marketing Executive - Skincare experience is a must

Fresher

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Job Description

Customer Lifecycle & Retention

Own end-to-end customer lifecycle journeys: onboarding, post-purchase, replenishment, cross-sell, upsell, win-back, and reactivation
Improve repeat purchase rate, customer lifetime value (CLTV), and retention cohorts
Build and optimize automated flows for different customer segments

CRM & Channel Management

Plan, execute, and optimize campaigns across Email, WhatsApp, SMS, and Push Notifications
Maintain and improve deliverability, open rates, CTRs, and conversions
Work with CRM tools (Klaviyo, MoEngage, WebEngage, or similar platforms)

Personalization & Segmentation

Create smart audience segments based on behavior, purchase history, skin concerns, and engagement signals
Implement personalization in messaging, product recommendations, and timing

Loyalty & Subscription Programs

Manage and scale loyalty, rewards, referrals, and subscription initiatives
Identify opportunities to increase frequency and stickiness through value-led programs

Analytics & Reporting

Cross-functional Collaboration

Collaborate with content and design teams for high-quality, on-brand communication
Align with performance and product teams to support launches, offers, and seasonal campaigns
Ensure retention messaging aligns with LuxaDerme's premium, ingredient-first brand voice