Type: Full-time
Location: Work from home
Schedule: Monday to Friday
Language: English
About the Role:
We're looking for a detail-oriented and execution-focused Retention Marketing Executive to join the team at IncX. In this role, you'll own the operational execution of our retention strategies from writing platform-ready WhatsApp/email/SMS messages to setting up journeys on platforms like Bik.ai.
You'll work closely with our Retention Lead (who sets the overall strategy, segmentation, and analytics) to bring lifecycle campaigns, automations, and retention initiatives to life.
Key Responsibilities:
- Message Writing: Translate campaign briefs and journey ideas into clear, brand-aligned WhatsApp/Email/SMS messages.
- Campaign Execution: Use platforms like Bik.ai deploy journeys (e.g., abandoned cart, post-purchase, repeat nudges, product viewed).
- Retention Calendar Execution: Help implement the monthly campaign calendar
- Coordination: Work with the Retention Lead to ensure campaign messages match journey logic, targeting rules, and brand voice.
Ideal Candidate:
- 1–3 years of experience in D2C retention marketing, CRM, or campaign operations
- Strong written communication and copywriting skills
- Strong attention to detail
- A clear sense of what makes a message convert
- Ability to work with Google Sheets, trackers, campaign calendars, and templates
- A learning mindset because we know tools can be taught, but we want someone curious, open, and quick
Bonus Points:
- You've worked with D2C brands in babycare / fashion / health & fitness
- You've worked with WhatsApp platforms like Bik.ai and marketing automation tools
- You're curious about lifecycle strategy and want to learn the why behind every nudge
Why Join IncX:
- You'll be part of a nimble team that has built brands, and works with fast-scaling D2C brands. You'll get to build campaigns end-to-end, test new ideas regularly, and learn from a strategic growth team that works across WhatsApp, email, and other owned channels.
