Retention Marketing Executive

Role: Retention Marketing Executive

Location: Pune

Salary Bracket - 3- 5LPA

ABOUT FARMDIDI 

FarmDidi is a funded foodtech startup on a bold mission to empower at least 1 million rural women while bringing high-quality, authentic food products to every Indian household. We are building India's next Amul, rooted in purpose, driven by hustle. 

• #1 Pickle Brand on Amazon India 
• Featured on Shark Tank India: youtube.com/watchv=eF6SdHBKVQ
• Backed by Samved VC, LVX, Indigram Labs and IIM Calcutta 
• Recognised by UNDP, NITI Aayog, Wharton Economic Forum, Maharashtra Government and MEITY 

We are small but mighty, and every person here shapes the future of the company. We believe that when a rural woman earns, it is not just her family that wins, the entire nation moves forward. If that idea excites you, you will fit right in. 

WHY JOIN THE FARMDIDI TRIBE 

We need someone who owns retention end to end, not someone who runs a campaign and waits. If you are data-driven, creative with communication, and care about making customers come back because they genuinely love what we stand for, this role is for you. 

• Work directly with Founders, real decisions, real ownership, from day one 
• 6-month appraisals, we do not make you wait a year to be recognised 
• ESOPs, a stake in what we are building together
• Impact you can see, not a number buried in a dashboard

Onsite, Pune (Hadapsar)

Work timings: 9:30 AM to 6:30 PM | Alternate Saturdays off

WHAT YOU WILL OWN 

• Own end-to-end WhatsApp and email marketing campaigns to drive repeat purchases and reduce customer churn
• Build and manage customer segments on CRM for targeted, personalised communication at every stage of the lifecycle Track and report on key retention metrics, repeat order rate, customer lifetime value and churn rate, and translate data into action 
• Design and execute loyalty programs, referral campaigns and win-back flows for lapsed customers 
• Run A/B tests on messaging, creatives, timing and offers, and apply learnings to improve performance 
• Brief the design team on campaign creatives and review outputs before they go live 
• Monitor post-purchase experience and feed customer insights back into the retention strategy 
• Publish weekly retention dashboards and share findings with the marketing lead

WHAT WE ARE LOOKING FOR 

Education 

BBA / MBA in Marketing or equivalent 

Experience 

1 to 3 years, ideally from D2C brands, e-commerce, food and beverage, or consumer goods. 

Technical Skills 

• WhatsApp and email marketing, ideation to execution
• CRM management and customer segmentation
• Loyalty program design and win-back flow execution
• A/B testing and campaign performance analysis 

Tools You Should Know

• Klaviyo / MoEngage / WebEngage / CleverTap (any one) 
• CRM
• Microsoft Excel / Google Sheets, advanced level (pivot tables, dashboards, complex formulas) 

Communication 

Strong written and spoken English skills 

Soft Skills 

You work well with the people around you, no ego, collaborative, and genuinely invested in the team winning. When you hit a blocker, you find a way through without waiting to be told what to do. You stay calm under pressure and handle difficult situations with maturity and good judgment. You catch what others miss, things do not slip through the cracks on your watch. And you treat the work like it is your own business, because at FarmDidi, in many ways, it is.