Job Title: Retention Marketing Manager
Company:The Wellness Shop (Urbaine Consumer India Pvt. Ltd.)
Industry:D2C Beauty, Wellness & Personal Care
Location:Jaipur (Mansarovar)
Experience:3+ Years
CTC:35 LPA
Role Overview
We are looking for aRetention Marketing Executiveto driverepeat purchases, customer engagement, and lifecycle marketingfor The Wellness Shop.
This role will focus heavily onWhatsApp marketing, automation flows, CRM tools, and content-led retention strategies.
Key ResponsibilitiesWhatsApp Marketing (Primary Focus)
- Plan and executeWhatsApp campaigns (broadcasts, flows, journeys)
- Build and optimizeautomated flowssuch as:
- Abandoned cart recovery
- Order updates
- Re-engagement campaigns
- Upsell / cross-sell journeys
- Segment users based onbehavior, purchase history, and engagement
- Track performance metrics likeCTR, conversions, revenue from WhatsApp
Tools & Integrations
- Work with tools likeInterakt, WATI, AiSensy, Gupshup, or similar
- Integrate WhatsApp withShopify / website / CRM tools
- Set up and manageautomations, APIs, and campaign flows
- Coordinate with tech teams forsmooth data flow and tracking
Content & Campaign Planning
- Planmonthly retention calendar(offers, campaigns, drops)
- Writehigh-converting copiesfor WhatsApp, SMS, and email
- Ideatecreative campaigns for repeat purchase and engagement
- Align messaging withbrand tone (clean, aspirational, friendly)
Graphics & Creative Ideation
- Work closely with design team for:
- WhatsApp creatives (banners, product cards)
- Offer creatives and festive campaigns
- Ideatehigh-converting formats (before-after, UGC, offers, bundles)
- Suggest improvements increative performance
Retention & Revenue Growth
- Improve key metrics like:
- Repeat purchase rate
- Customer lifetime value (LTV)
- Conversion rates from CRM channels
- Launch campaigns forinactive user reactivation
- Work onoffers, bundles, and loyalty strategies
RequirementsMust-Have
- 13 years of experience inRetention / CRM / Lifecycle Marketing (D2C preferred)
- Hands-on experience inWhatsApp marketing tools (Interakt, WATI, AiSensy, etc.)
- Basic understanding ofcustomer journeys and segmentation
- Strong copywriting skills forconversion-focused messaging
- Good understanding ofShopify / D2C ecosystem
Good to Have
- Experience withemail/SMS marketing tools (Klaviyo, Mailchimp, etc.)
- Understanding ofbasic analytics (CTR, CVR, revenue tracking)
- Exposure toautomation tools / integrations
