Role & Responsibilities
Role Overview-
We're looking for a D2C Retention Marketer who understands that growth doesn't end at the first order. Your core responsibility will be to increase repeat purchase rate, LTV, and customer engagement using lifecycle marketing channels like WhatsApp, Email, SMS, and CRM automation.
This is a hands-on role where you'll be building flows, launching campaigns, analyzing cohorts, and continuously improving retention metrics.
Key Responsibilities-
Lifecycle & Retention Marketing- Own and scale customer retention & repeat purchase programs
- Design and execute end-to-end lifecycle journeys across:
- Improve key metrics:
- Repeat purchase rate
- Customer LT
- Revenue from retention channels
WhatsApp Marketing (Core Focus)- Build and manage WhatsApp automation flows:
- Welcome series
- Abandoned browse/cart/checkout
- Post-purchase journeys
- Reorder & replenishment nudges
- Run broadcast campaigns with proper segmentation
- Optimize copy, timing, frequency & CTA for higher conversions
CRM, Data & Cohort Analysis- Work closely with CRM data to:
- Segment users based on behavior, purchase frequency & lifecycle stage
- Perform cohort analysis to identify drop-offs and opportunities
- Track and report:
- Repeat rate
- Engagement metrics
- Campaign-level revenue contribution
Ideal Candidate
- Strong D2C Retention Marketing / CRM Marketing Profiles.
- Mandatory (Experience 1): Must have 2+ years of hands-on experience in D2C Retention Marketing, managing customer engagement and repeat purchase strategies for D2C or E-commerce brands
- Mandatory (Experience 2): Proven experience in designing and executing end-to-end lifecycle journeys across channels like WhatsApp, Email, and SMS, including flows such as welcome series, abandoned cart, post-purchase, and re-engagement campaigns
- Mandatory (Experience 3): Strong hands-on expertise in WhatsApp Marketing & Automation (core focus), including building chatbot flows, broadcast campaigns, segmentation strategies, and optimizing messaging for higher conversion rates
- Mandatory (Experience 4): Deep understanding of key retention metrics such as Repeat Purchase Rate, Customer Lifetime Value (LTV), retention revenue, and engagement metrics, with the ability to improve these through structured lifecycle programs
- Mandatory (Experience 5): Strong experience in CRM data handling, including user segmentation based on behavior, lifecycle stages, and purchase patterns, along with cohort analysis to identify drop-offs and growth opportunities
- Mandatory (Experience 6): Hands-on experience with lifecycle marketing and automation tools such as Klaviyo (Email & SMS), CleverTap / WebEngage, WhatsApp automation tools, and CRM platforms
- Mandatory (Experience 7): Proven ability to build, manage, and optimize automated workflows and retention systems that are scalable, conversion-focused, and data-driven
- Mandatory (Domain): Must have prior experience working with D2C / E-commerce / Consumer brands (in-house preferred over agency-only experience)
Perks, Benefits and Work Culture
- A highly collaborative, innovative, and growth-driven culture
- Opportunity to lead design thinking for new product launches
- Competitive salary
Skills: data,whatsapp,crm,email,campaigns,sms,automation,d2c,customer,metrics
