Key Responsibilities
- Lead, plan & execute CRM engagement roadmap for the compnay to drive short term and long term business goals
- Drive measurable initiatives to improve customer lifecycle through LTV, repeat behaviour,
frequency and churn management
- Lead strategic planning, forecasting and goal-setting across channels to drive retention
goal
- Own insight generation, analysis and performance measurement with a focus on
retention metrics ensuring learnings translate into scalable best practices across lines of
business
- Collaborate with performance, product, and tech teams for funnel optimization
- Analyze customer behavior and run A/B tests for messaging, offers, and timing
- Own CRM dashboards and reporting on retention metrics
- Leverage AI in CLM to improve creative, copy and segment strategy to improve
conversion and engagement metrics
Must Haves
- 5-7 years of performance and retention marketing experience
- Experience using data and metrics to drive CRM improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience with customer segmentation, profiling, and targeting
- Prior experience in direct-to-consumer (DTC) or Retail E-commerce
- Experience working with tools like Clevertap, MoEngage, WebEngage
- Bachelor's degree in marketing, business administration, or a related field MBA preferred
Skills: retention marketing,e commerce,crm improvement,clevertap
