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LoveLocal (formerly m.Paani)

Retailer Experience Lead (Onboarding, Pricing, RX - PQMI)

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Job Description

Job Title: Retailer Experience Lead - Retail Network

Location: Mumbai (On-site)

Website: https://lovelocal.in

LinkedIn: https://in.linkedin.com/company/lovelocalindia

About Lovelocal

LoveLocal is India's fastest growing hyper-local quick-commerce platform, empowering local retailers. We are revolutionizing how India shops for daily essentials by digitizing our favorite neighborhood retailers.

LoveLocal specializes in the freshness categories - fruits & vegetables, meats & fish, dairy, grocery and more. It delivers trusted local freshness and quality to consumers, at quick commerce speeds and zero delivery fees.

Leveraging video-based shopping and AI, LoveLocal is bringing everything consumers love about shopping locally, online.

Recently, LoveLocal raised an $18m Pre-Series B investment - the largest round ever raised by a solo women tech founder in India. It featured some of the most prominent investors and founders globally.

About Our Leadership Team

The leadership team at LoveLocal are a group of passionate builders, operators, and problem-solvers driving innovation in hyperlocal commerce. With deep experience across technology, growth, operations, and business, the team is focused on building scalable solutions and creating meaningful impact for local businesses and consumers across India.

About the Role

At LoveLocal, retailers are the heart of everything we do. As the Retailer Experience Lead, you will own the entire lifecycle of retailers on the platform — from onboarding to activation, growth, and retention.

This is a high-impact, cross-functional role where you'll work at the intersection of supply, product, and growth to ensure retailers not only join LoveLocal, but succeed and scale on it.

What You'll Own

1. Retailer Lifecycle Management

  • Drive high-quality onboarding of retailers across categories and geographies
  • Lead resurrection initiatives to bring inactive retailers back to life
  • Build structured lifecycle journeys (Onboarding → Activation → Growth → Retention)

2. Serviceability & Coverage

  • Manage and optimize city/cluster coverage (Hex Management)
  • Ensure the right retailers are mapped to the right demand zones

3. Conversion Optimization

  • Improve conversion through:
  • Pricing competitiveness
  • Assortment depth & relevance
  • Identify gaps in catalog, pricing, and availability

4. Retailer Economics

  • Own commission strategy and monetization levers
  • Balance growth vs profitability at a retailer level

5. User Experience (PQMI)

  • Improve Product Quality, Merchant Interaction, and overall experience
  • Reduce friction across ordering, fulfillment, and support

6. Cross-functional Execution

  • Work closely with:
  • Product → feature improvements
  • Supply → availability gaps
  • Growth → demand generation

7. Data Management

  • Should be able to analyse and make sense of large data sets
  • Able to create / maintain dashboards as needed
  • Should be able to deep dive into data to find RCA

8. Retailer Experience

  • Manage Retailer escalations
  • Drive Retailer engagement
  • Control Retailer churn

What Success Looks Like (KPIs)

  • Increase in active retailers %
  • Higher orders per retailer (OPR)
  • Improved conversion rates
  • Strong retention & resurrection metrics
  • Better unit economics per retailer

Who Are We looking at :

  • 3–6 years experience in marketplaces, startups, retail, or field ops
  • Strong problem solver with data + execution mindset
  • Comfortable managing on-ground teams + strategy
  • Ability to think in systems, not just tasks
  • Hustler attitude — you get things done, fast
  • Advanced Excel skills are non-negotiable.

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Job ID: 147488213

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