Retail Manager

WhizzHR is Hiring!!

Key Responsibilities

1.Grow Existing Retail Accounts

* Own sales growth across key retail chains and formats.

* Increase number of active stores and doors within existing accounts.

* Improve revenue per store and SKU productivity.

* Expand assortment and secure new product listings.

* Improve availability, visibility, replenishment and in-store execution.

* Identify underperforming stores and implement corrective action.

2. Develop New Retail Business

* Identify and open new pharmacy, Modern Trade, beauty and organized retail

accounts.

* Expand Soulflower into new cities, regions and retail formats.

* Negotiate listings, margins, promotions, visibility and commercial terms.

* Build relationships with buyers, category managers and retail decision-makers.

3. Distribution Development

* Identify and appoint distributors required to support retail expansion.

* Build city/region-wise distribution infrastructure.

* Drive primary and secondary sales.

* Monitor distributor stock, fill rates, collections and market coverage.

* Develop surrounding General Trade opportunities wherever they strengthen the

retail network.

4. Store Productivity & Execution

* Track store-wise sales, stock, assortment and productivity.

* Improve sales per store and sales per SKU.

* Ensure high availability of priority SKUs.

* Drive merchandising, visibility, sampling, promotions and new launches.

* Conduct regular market and store visits.

5. Manpower Productivity

* Plan and manage Regional managers/beauty Advisors/promoters/field sales

manpower.

* Measure revenue per deployed person and ROI on manpower.

* Deploy manpower to the highest-potential stores.

* Set clear store-level and individual sales targets.

* Train and review teams to improve conversion and productivity.

6. Business Management

* Own account-wise targets, forecasts and growth plans.

* Monitor sales, margins, inventory, returns, claims and receivables and keep the

accounts reconcile.

* Review account/store performance weekly and identify growth gaps.

* Coordinate with supply chain, marketing, finance and operations for execution.

Core KPIs

* Retail revenue growth

* Number of active/productive stores

* Revenue per store

* Same-store sales growth

* New retail accounts opened

* New stores/doors added

* SKU listings and assortment expansion

* Stock availability / fill rate

* Revenue per manpower deployed

* Distributor appointments and secondary sales

* Collections and receivables

* Account/channel profitability

Candidate Profile

* 5+ years of experience in FMCG, Beauty, Personal Care or Consumer Products.

* Strong experience in Modern Trade / Organized Retail / Pharmacy Retail /

Distribution.

* Existing relationships with retail buyers and category teams will be preferred.

* Proven ability to expand store networks and improve store-level productivity.

* Hands-on experience in distributor appointment and management.

* Strong commercial negotiation and analytical skills.

* Must be highly execution-oriented and comfortable spending significant time in the

market.