Retail Allocator - Peter England

About the Company

Aditya Birla Lifestyle Brands Limited (ABLBL), a part of the Aditya Birla Group, is a leading branded apparel company with a comprehensive portfolio of marquee lifestyle brands.

As of March 31, 2025, the Company operates a retail footprint of over 4.6 million sq. ft., comprising 3,253 exclusive brand outlets, presence across 38,000+ multi-brand outlets, and over 7,000 shop-in-shops in department stores across the country.

The Company's brand portfolio includes India's most established and trusted names – Louis Philippe, Van Heusen, Allen Solly, and Peter England – each with a legacy of over 25 years.

These brands have consistently delivered sustained growth, driven by a sharp focus on design-led innovation, category expansion, and operational excellence across product lines spanning formal, casual, and occasion wear.

ABLBL has built a strong presence in the innerwear and athleisure market through Van Heusen Innerwear, which has rapidly scaled its distribution network across India. The Company's portfolio is further enhanced through strategic partnerships with leading international brands including Simon Carter, American Eagle and Reebok. American Eagle has emerged as one of India's most preferred premium denim brands, while Reebok – transitioned under the Company's management in 2022 – has expanded its footprint across multiple channels. Simon Carter continues to strengthen its position in the premium menswear segment through its distinctive design language and curated collections.

Roles and Responsibilities

Assist in Merchandise assortment plan for all stores

• Create appropriate buying plan for assigned category as per Sales targets
• Set ARP targets for product categories · Create Option plan and conduct depth analysis · Formulate Stock to Sale plan for a season – EOM / BOM · OTB calculation · Create appropriate buying plan

Provide inputs for Monthly Target setting in each category

• Breaking up of Monthly targets into product category · Target Vs achievement · Merchandise plan report · Product performance Lk2Lk

Tracking Inventory Management Process

• Ensure Ideal stock cover for each product category is maintained · Dormancy within specified norms · Pullback within specified norms
• Sell thru reports on Excel for Week1, week2 sales
• Photo Sell Through report

Being a custodian in formulating the Stock & sale plan

• Product category wise dispatch plan · Planned Vs actual · Allocation plan for each store as per dispatch plan and size wise analysis · Tracking allocation vs. actual dispatches

Market Intelligence

• New launches (competition product / window / schemes)
• Competition Mapping · Training (Merchandise, Product & VM related)

Track the Core Business Contribution

• Monitoring to enhance the category contribution % of total business of LTL basis · Identifying new designs to be added to this category

Help in creation of Retail Design Brief

• Designing a retail brief to design – option grid & learning of past season

Integrated Go To Market (IGTM)

• Planning for a successful IGTM story along with VM and design
• Dressing up one key store for the look · Roll – out across stores

Integration with space planning

• Working in close co-ordination with retail planner to closely monitor returns from space allocated

Qualifications & Experience

• Graduation
• Relevant experience in Stock Allocation, Inventory Management