Designation: Executive - Research Analyst
Location: Andheri East, Mumbai, Maharashtra
Employment Type: Full-time
Foxtale is one of India's fastest-growing skincare brands, built on the belief that effective skincare should be science-backed, accessible, and fun. As we scale, we are doubling down onintelligence-driven decision-makingto stay ahead of the market and deliver meaningful value to our customers.
We are looking for aResearch Analyst (Competitive Intelligence)to be our eyes and ears on the skincare ecosystem someone who lives and breathes skincare, is curious about the market, and loves diving deep into data, trends, and strategies.
Key Responsibilities
- Competitive Intelligence
- Track competitor brands daily across e-commerce, social media, offline presence, and influencer marketing.
- Maintain and update dashboards of competitor rankings, share of shelf, new launches, campaigns, and pricing changes.
- Monitor reviews, ratings, and consumer chatter to decode competitor strengths and gaps.
- Market & Category Insights
- Build structured reports on market size, growth trends, and sub-category performance.
- Analyze region-wise competitive dynamics and share actionable insights (e.g., what works in Hindi belt vs South India).
- Track innovations and emerging white spaces in skincare globally and contextualize for Foxtale.
- Marketing & Growth Strategy Analysis
- Break down competitors marketing campaigns, influencer partnerships, and brand collaborations.
- Provide intelligence on promotional strategies, discounting patterns, and distribution expansions.
- Surface opportunities for Foxtale to differentiate and lead.
- Reporting & Communication
- Develop weekly and monthly competitor intelligence decks for leadership.
- Provide quick-turnaround insights during high-stakes periods (new launches, festive campaigns, etc.).
- Collaborate with category, marketing, and growth teams to integrate findings into strategy.
What We're Looking For
- Experience:13 years in consulting, research, category management, or strategy roles. Prior exposure to consumer brands (FMCG, beauty, personal care, D2C) is a plus.
- Skills & Interests:
- Strong analytical and research skills with ability to synthesize insights from multiple sources.
- Naturally curious and genuinely interested in skincare, beauty, and consumer behavior.
- Proficiency in Excel/Google Sheets and comfort with data tools (Tableau, Power BI, or similar).
- Strong communication skills ability to present insights in a crisp, actionable manner.
- Mindset:Detail-oriented, proactive, and thrives in a fast-paced startup environment.
