Sales Process Management
- Aggressively drive sales numbers and achieve business targets for home loans and through cross-selling initiatives.
- Continuously enhance and upgrade client relationships to foster long-term engagement.
Customer Relationship Management & Expansion
- Retain and expand the company's customer base for home loans and LAP (Loan Against Property) channels to ensure repeat business and referrals.
- Develop and maintain strong relationships with clients to cultivate loyalty and generate future opportunities.
DSA & Builder Relationship Management
- Maximize sales through a network of DSAs (Direct Selling Agents) by effectively managing connector and builder relationships to ensure a robust business pipeline.
- Identify and develop new builder/channel partnerships to penetrate new markets and drive business growth.
APF Penetration & Project Focus
- Maximize the number of APFs (Approved Project Files) and increase penetration within approved APF projects.
Loan Processing & Internal Liaison
- Ensure the smooth processing of files from the initial login stage to final disbursement.
- Liaise effectively with internal departments (Operations and Credit) to ensure timely completion of the loan process.
Sales Team Management & Productivity
- Optimize team productivity by effectively managing the team of Relationship Managers to achieve team targets and contribute to the area's business goals and profitability.
- Align the team on ground lead generation activities to support sales objectives.
- Lead and supervise the team of Relationship Managers, implementing growth strategies through appropriate training, motivation, and deployment.
Market Awareness & Strategic Input
- Constantly stay informed about market trends and competitor activities to develop effective sales and marketing strategies.
- Utilize market understanding, competitive insights, and knowledge of available products to provide valuable feedback to the central product and policy team, ensuring market leadership.
Compliance & Governance
- Ensure strict compliance with all Audit and NHB (National Housing Bank) regulations.
- Adhere to all company processes, policies, and reporting requirements as per established systems.
