Regional Transformation Lead

**Applicant must have graduated from a top-tier MBA institute, from the batch 2015 to 2021.

Job Designation- Regional Sales Transformation Leda

Location- Kolkata

About Client- Our client is the world leader in beauty: makeup, cosmetics, haircare, perfume. It produced in 1909 to innovative Beauty Tech products and services today, brand has been a pure player and leader in the beauty sector worldwide for decades.

Job Profile-

The Regional O+O Transformation Lead will be the single point of contact for their respective region in driving the offline transformation initiatives and premediate/mitigate risk & issues within their purview with a robust tracker. They would also be responsible in providing timely updates to the Ashwamedha central project team.

1.Distributor-led expansion

1.Double the number of overall outlets to 400k via PSR incentive-based and Nielsen list

2.Distribution Architecture Revamp

1.Streamline and consolidate key distributors in top 200 towns (from 500 to 300 distributors)

2.Drive deeper penetration through super and sub-distributor (multi-layer distribution) in remaining/ long tail towns

3.Servicing frequency

1.Tailored visit frequency based on outlet needs and unlock capacity to drive new store addition

4.Higher top outlets extraction

1.Drive and grow share & sales in top 50k outlets via retailer loyalty program and footprint expansion

5.Salesforce productivity

1.Increase +30% revenue/salesperson via strong adherence on market work (time in market, outlet visits per day, time in outlet)

6.DMS & SFA adoption

1.Drive the adoption of new ways of work with the improved DMS & SFA