Regional Sales Manager West Uttar Pradesh

We arehiring anRegional Sales Manager West UPbased out of Noida.

About the role

C2C Importers Pvt. Ltd., a growingAlco-Bev company, is looking for a high-energyRegional Sales Manager West Uttar Pradeshto lead sales, distribution, and market development across Gautam Buddha Nagar and nearby Western UP markets. This is a leadership role for someone who understands the liquor trade, can build strong market relationships, and can independently drive growth.

Key responsibilities

1. Lead and manage the sales team for West UP, ensuring monthly, quarterly, and annual sales targets are achieved.

2. Plan, execute, andmonitorterritory-wise sales strategies across retail, on-trade, and channel partners.

3. Conduct regular market visits, study ground realities, and prepare data-driven sales and market reports, then convert insights into actionable plans.

4. Drive stock liquidation aggressively, clear dead stock, andoptimizeinventory and SKU-wise rotations in each market.

5. Open new outlets, expand numeric andweighteddistribution, and strengthen presence in existing outlets.

6. Build and nurture strong relationships with retailers, wholesalers, bar/restaurant owners, and key trade influencers in West UP.

7. Promote the company and its portfolio in the market through visibility, schemes, activations, and local initiatives in line with brand guidelines.

8. Handle day-to-day operational and market challenges independently and ensuretimelyresolution with minimal escalation.

9. Coach, motivate, andmonitorthe field team to ensure disciplined market working, productive beat planning, and high-performance culture.

Candidate profile

1. 812 years of experience in sales, preferably in liquor / alcoholic beverages / FMCG distribution, with at least 35 years in a team-handling role.

2. Strong understanding of theUP liquormarket, trade dynamics, and distributorretailer ecosystem in Gautam Buddha Nagar and Western UP towns.

3. Proventrack recordin stock liquidation, dead stock clearance, and driving both primary and secondary sales.

4. Excellent team management, negotiation, and relationship-building skills.

Data-oriented mindset with comfort in using reports and MIS to drive decisions.

5. Ability to work independently, handle pressure, and solve on-ground challenges single-handedly.

Location and details:

Designation:Regional Sales Manager West UP

Company:C2C Importers Pvt. Ltd.

Industry:Liquor / Alcoholic Beverages Distribution

Base Location:Gautam Buddha Nagar(extensive travel across Western UP)

If this sounds like you, share your updated CV and current CTC details and mention Regional Sales Manager West UP C2C Importers in the subject line at [Confidential Information]