Regional Sales Manager

Job Location: West Africa

Role Purpose

Drive profitable growth of the portfolio across the region by building strong distribution channels, expanding distributor networks, optimizing pricing strategies, and accelerating market penetration while ensuring alignment with retailer/partner objectives

Key Responsibilities

1. Distribution Sales

• Achieve regional sales targets (volume, value, margins)
• Drive secondary sales and off-take
• Ensure execution as per retailer/partner SLAs

2. Market Development & Penetration

• Identify and drive growth across geographies
• Expand outlet coverage and category penetration

3. Pricing & Commercial Management

• Execute competitive pricing strategies
• Track price realization, schemes, and discounts
• Benchmark against competitors; align with global teams

4. Distributor Expansion & Management

• Appoint and develop distributors
• Drive ROI, working capital, and service levels
• Ensure compliance and reporting discipline
• Strengthen execution of value vs branded positioning

5. Cross-Functional Collaboration

• Align with supply, sourcing, and quality teams
• Partner with global teams on marketing and plans

6. Team Leadership

• Lead and coach sales teams
• Drive execution discipline and productivity
• Set KPIs and review performance regularly

Job requirements

Experience:

• 5-12 years FMCG/FMCD sales with strong general trade exposure.
• Proven success in distributor expansion and market development roles.
• Strong understanding of price-sensitive consumer segments and retail dynamics.
• Experience working with large retailers, wholesale ecosystems, or private label portfolios preferred.

Skills and Competencies:

• Sales, pricing & commercial acumen.
• Distributor network building and management.

Education:

• Postgraduate qualification in Management preferred.
• The role requires person to travel across and hence the person should be open to travel.
• Fluency in English.

Olam Agri is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, nationality, disability, protected veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law.

Applicants are requested to complete all required steps in the application process including providing a resume/CV in order to be considered for open roles.