Regional Sales Manager (North-New Delhi & South-Hyderabad) )

1. Role Objective

To drive sales growth, distribution expansion, and market penetration for toy products across the North region through effective management of distributors, sales teams, and channel partners in the General Trade segment.

2. Key Responsibilities

Sales & Revenue Management

Achieve regional sales targets (primary & secondary) for Toys GT segment.

Develop and execute regional sales plans in line with company objectives.

Monitor daily, weekly, and monthly sales performance across territories.

Ensure healthy primary-secondary sales balance.

3. Distribution & Channel Development

Appoint, manage, and strengthen distributors across North India.

Expand market reach in urban, semi-urban, and rural markets.

Improve product availability and visibility at retail counters.

Ensure effective stock management and distributor ROI.

4. Team Management & Leadership

Lead, train, and motivate Area Sales Managers (ASM), Sales Officers, and field teams.

Set clear KPIs and review team performance regularly.

Conduct market visits and joint working with field staff.

Drive discipline, productivity, and sales execution excellence.

5. Trade Marketing & Promotions

Plan and execute GT trade schemes, discounts, and retailer promotions.

Coordinate with marketing team for POSM deployment and visibility drives.

Monitor scheme effectiveness and competitor activities.

Ensure proper implementation of promotional programs.

6. Market Intelligence & Competition Analysis

Track competitor pricing, schemes, and new product launches.

Provide regular market feedback to management.

Identify new business opportunities and growth areas in the region.

7. Forecasting & Reporting

Prepare regional sales forecasts and demand plans.

Ensure timely reporting of sales, collections, and market activities.

Coordinate with supply chain and finance for smooth order fulfillment and collections.