Regional Sales Manager Masterbatch (North India)

About the Company

JJ Plastalloy Pvt. Ltd. (JJPPL) makes masterbatches and polymer compounds for India's plastics processing industry. We manufacture at Dahej, Gujarat, with our head office in Mumbai and a team of about 600 people. We are scaling operations and expanding our market reach, and North India is a priority market for that growth.

About the Role

Regional Sales Manager – Masterbatch (North India) JJ Plastalloy Pvt. Ltd. | Location: Delhi NCR

Own and grow JJPPL's masterbatch business across North India. You will lead the regional sales team, win new converter accounts, deepen key accounts, and make JJPPL a preferred supplier in the region's major processing clusters.

Responsibilities

• Revenue and territory growth: deliver regional revenue, volume and margin targets across Delhi NCR, Haryana, Punjab, UP, Uttarakhand, Rajasthan, Himachal Pradesh and J&K.
• New customer acquisition: build and work a target list of converters; personally open new accounts every quarter, from first meeting to repeat order.
• Team leadership: lead, coach and review territory managers and area executives; set targets, run weekly pipeline reviews, and hire to fill gaps.
• Key account management: own relationships with the region's top accounts and grow share of wallet across white, black, colour and additive masterbatches.
• Pricing and collections: negotiate prices and payment terms within approved margins; keep overdues within agreed limits.
• Trials and approvals: work with Technical/R&D, Quality and the plant on line trials, shade matching, sampling and customer approvals.
• Channel partners: appoint, manage and review distributors where they add coverage.
• Market intelligence: track competitor pricing, customer capacity additions and raw material price movements; feed these into pricing and product decisions.
• CRM discipline: keep every account, lead and visit current on Zoho CRM; share weekly and monthly reports.

Key result areas and indicative KPIs

KRA Indicative KPIs

Revenue growth Revenue and volume (MT) vs target; growth vs last year

New business New accounts converted per quarter; share of revenue from new

customers; trial-to-order conversion

Profitability Price realisation and contribution margin vs plan

Collections DSO; overdue % beyond credit period

Team Team target attainment; retention; open positions filled

Discipline CRM compliance; forecast accuracy shared with planning

Qualifications

• 10–12 years of B2B sales experience, all or substantially all in masterbatch. Experience in general polymers, resin trading, pigments or plastics processing without direct masterbatch sales does not qualify.
• Currently or recently leading a sales team (territory managers or area executives) against a regional target.
• An active network among converters and processors across North India.
• A track record of winning new accounts, not only maintaining existing ones.
• Practical knowledge of masterbatch applications: dosage, dispersion, shade matching and line trials.

Must-Have

• Degree or diploma in polymer, plastics or chemical engineering (e.g. CIPET), or an MBA in sales/marketing.
• Exposure to films, raffia, moulding, pipes or fibre segments.
• Experience appointing and managing distributors.
• Hands-on use of Zoho CRM or a similar tool.

Good to have

• Degree or diploma in polymer, plastics or chemical engineering (e.g. CIPET), or an MBA in sales/marketing.
• Exposure to films, raffia, moulding, pipes or fibre segments.
• Experience appointing and managing distributors.
• Hands-on use of Zoho CRM or a similar tool.

Location and travel

Location: Delhi NCR

Travel: extensive field travel across North India