Regional Sales Manager - Fish Feed

Job Description

Job Title: Regional Sales Manager - Fish Feed

Job Type: Permanent, Full-time

Function: Sales

Business: Godrej Agrovet Limited

Location: Vijayawada, Andhra Pradesh

About Godrej Industries Group

At the Godrej Industries Group, we are privileged to serve over 1.1 billion consumers globally through our businesses with market leadership positions in the consumer products, real estate, agriculture, financial services and chemicals industries.

https://www.godrejindustries.com/

About Godrej Agrovet Limited

Godrej Agrovet is a food and agri conglomerate, dedicated to improving the productivity of Indian farmers by innovating products and services that sustainably increase crop and livestock yields.

www.godrejagrovet.com

About the role

AstheRegional Sales Manager, you will be responsible for driving sales strategy, market expansion, and revenue growth for the aqua feed business in Andhra Pradesh – India's largest aqua feed market. The role requires strong leadership, deep industry knowledge, and proven expertise in channel development, key account management, and building high-performance sales teams.

Key responsibilities:

Sales & business growth

• Develop and execute sales strategies to achieve revenue, volume, and market share targets in Andhra Pradesh
• Drive expansion in fish feed & Aqua Health care segments
• Forecast demand and ensure product availability through close coordination with production & supply chain teams

Channel & dealer management

• Build and strengthen relationships with distributors, dealers, and large-scale farmers
• Design and implement effective incentive schemes, credit policies, and partner engagement models
• Monitor dealer performance and ensure high channel satisfaction

Team leadership

• Lead, mentor, and develop a team of Regional Sales Managers/Area Sales Managers across Andhra Pradesh
• Build a high-performance culture with clear KPIs, training, and coaching interventions
• Align sales teams with organisational goals and ensure strong field execution

Market development & customer engagement

• Conduct regular farmer engagement programs, awareness sessions, and demonstrations to promote feed usage
• Gather customer insights, competitor intelligence, and market trends to refine go-to-market strategies
• Partner with technical and R&D teams to support product positioning and after-sales service

Strategic planning & reporting

• Develop annual sales plans, budgets, and forecasts for Andhra Pradesh
• Track performance against sales targets and provide actionable MIS reports to senior leadership
• Identify new business opportunities, partnerships, and geographies for expansion

Who are we looking for

Education

• Bachelor's/Master's in Fisheries

Experience

• 20+ years in Sales in Aqua Feed/Animal Nutrition/Agri-inputs industry, with at least 5 years in a senior leadership role

Requirements and skills

• Strong understanding of the Andhra Pradesh aqua culture ecosystem (shrimp & fish farming hubs, farmer behaviour, feed dynamics)
• Proven ability in managing large sales teams and channel networks
• Excellent negotiation, relationship management, and strategic thinking
• Proficiency in Telugu & English is a must

What's in it for you

Be an equal parent

Childcare benefits for the birthing parent, commissioning parent (in case of surrogacy) or adoptive parent, and their partners

• 6 months of paid leave for primary caregivers, flexible work options on return for primary caregivers
• 2 months paid leave for secondary caregivers
• Caregiver travel for primary caregivers to bring a caregiver and children under a year old, on work travel

Coverage for childbirth and fertility treatment

No place for discrimination at Godrej

Gender-neutral anti-harassment policy

Same sex partner benefits at par with married spouses

Coverage for gender reassignment surgery and hormone replacement therapy

Community partnerships and advocacy

Persons with Disability (PwD) care

We are selfish about your wellness

Comprehensive health insurance plans, as well as accident coverage for you and your family, with top-up options

Elder care for those who might need to extend support to senior family members

Preventative healthcare support

Outpatient Department (OPD) coverage, including vaccinations, dental, vision, etc.

Uncapped sick leave

Flexible work options, including remote working and part-time work

Mental wellness and self-care programmes, resources and counselling

Celebrating wins, the Godrej Way

Structured recognition platforms for individual, team and business-level achievements

Digital and offline instant recognition platforms

An inclusive Godrej

Before you go, there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And has been for over a century. It's not just in our DNA and nice to do. Being more diverse - especially having our team members reflect the diversity of our businesses and communities - helps us innovate better and grow faster. We hope this resonates with you.

We take pride in being an equal opportunities employer. We recognise merit and encourage diversity. We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and ensure equal opportunities for all our team members.

If this sounds like a role for you, apply now!

We look forward to meeting you.