Regional Sales Manager

Chaudhary Group

Mumbai, India

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Posted 3 days ago
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Job Description

Role & Responsibilities

To drive sales growth, expand distribution, and strengthen market presence in the assigned region through effective management of general trade channels, distributor networks, and field sales teams.

Key Responsibilities

Sales & Business Development
Achieve primary and secondary sales targets for the assigned region
Plan and execute sales strategies to maximize revenue and market share
Identify new business opportunities and expand distribution reach
Monitor product-wise and territory-wise sales performance
Distributor Management
Appoint, develop, and manage distributors within the region
Ensure distributor ROI and business viability
Monitor stock levels, billing efficiency, and secondary sales
Resolve distributor-related conflicts and ensure smooth operations
General Trade Channel Management
Strengthen presence in traditional retail outlets (kirana stores, wholesalers, etc.)
Ensure visibility, availability, and merchandising of products
Implement trade schemes, promotions, and incentive programs
Track competitor activities and market trends
Team Management
Lead, coach, and motivate Area Sales Managers (ASMs) / Sales Officers / Territory Sales In-Charges
Set KPIs and monitor team performance regularly
Conduct field visits and on-ground coaching
Ensure adherence to company policies and processes
Sales Planning & Execution
Prepare monthly, quarterly, and annual sales plans
Forecast demand and ensure availability of products
Execute new product launches and promotional campaigns
Ensure effective route-to-market (RTM) execution
Market Intelligence & Reporting
Collect insights on competitors, pricing, promotions, and new launches
Analyze sales data to identify gaps and growth opportunities
Submit regular reports on sales performance, market trends, and forecasts
Financial & Operational Control
Monitor and control trade spends and budgets
Ensure timely collections and manage receivables
Maintain profitability and cost efficiency in operations

More Info

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About Company

Chaudhary GroupJob Source: www.linkedin.com

Job ID: 151345179

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Last Updated: 18-07-2026 05:50:05 PM

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