Regional Sales Manager

We are seeking a dynamic and target-driven Regional Sales Manager to spearhead the retail and B2B sales of our premium dairy products, including Ghee, Curd, Paneer, Lassi, and Chhach. This role is focused on field sales and business development in the assigned location/s. You will be pivotal in driving revenue growth through direct sales, marketing campaigns, and customer engagement.

Sales Target Achievement Brief:

Ensure achievement of monthly and quarterly sales targets (primary & secondary) for the entire state.

Roles & Responsibilities:

Plan and allocate sales targets to ASMs and Sales Officers.

Track daily sales data and review trends proactively.

Ensure product availability based on demand forecast.

Coordinate with supply chain for stock planning and dispatches.

Prepare and present sales performance dashboards weekly.

Team Management & Performance Development Brief:

Build and lead a motivated, productive sales team with clear performance metrics and accountability.

Roles & Responsibilities:

Recruit, train, and develop ASMs, SOs, and DSRs. Conduct regular sales team reviews with KPIs. Drive implementation of structured beat plans and coverage.

Address performance gaps with coaching and field visits. Implement recognition programs and team engagement initiatives.

Distribution Expansion & Network Management Brief:

Expand the distributor and sub-stockist network to ensure deeper retail penetration.

Roles & Responsibilities:

Identify and appoint distributors in uncovered/underpenetrated areas. Evaluate distributor ROI, health, and order fill rates.

Monitor van coverage and retail route optimization.

Ensure proper onboarding, agreements, and compliance. Organize periodic distributor meets and performance reviews.