Job Purpose
To manage regional sales performance, customer development, sales team productivity, collection support, CRM discipline, and business growth across all assigned product lines within the assigned region.
Key Responsibilities
- Develop and execute the regional sales plan in line with company targets.
- Achieve regional sales targets, gross margin targets, and collection support objectives.
- Supervise Sales Engineers and Sales Coordinators within the assigned region.
- Review the regional sales pipeline weekly and ensure opportunities are updated in CRM.
- Identify new customers, projects, dealers, factories, workshops, contractors, and industrial opportunities.
- Support Sales Engineers in major customer visits, negotiations, technical-commercial discussions, and complex quotations.
- Coordinate with Product Manager for product positioning, pricing input, and technical-commercial support.
- Coordinate with Accountant on overdue customer balances and lead customer-facing collection follow-up for the region.
- Ensure Sales Engineers complete technical information required for sales-to-service handover.
- Provide regular forecasts, market feedback, competitor updates, and performance reports to the General Manager.
Technical Responsibilities
- Maintain broad knowledge of company product categories and industrial applications.
- Support product-specialist Sales Engineers in matching customer needs with suitable solutions.
- Review major technical-commercial proposals before submission where required.
- Identify training needs for regional sales staff and coordinate with Product Manager.
- Monitor product performance feedback from regional customers.
Sales / Service / Operational Responsibilities
- Drive regional revenue, margin, and account development.
- Ensure proper customer segmentation, account coverage, and sales activity planning.
- Monitor quotation conversion rates and lost-order reasons.
- Ensure customer commitments are properly documented and handed over to Sales Coordinator and Service Coordinator.
- Escalate unresolved customer, credit, delivery, or service issues to the General Manager.
Internal Coordination
- General Manager
- Sales Engineers
- Sales Coordinators
- Product Manager
- Service Manager
- Service Coordinator
- Procurement Officer
- Logistics & Inventory Coordinator
- Marketing Officer
- Accountant
External Coordination
- Customers
- Factories and workshops
- Contractors
- Industrial companies
- Consultants
- Suppliers when required
- Project stakeholders
Required Qualifications
- Bachelor degree in Mechanical Engineering, Industrial Engineering, Electrical Engineering, Business Administration, or related field.
- Technical sales or sales management training is preferred.
Required Experience
- 7-10 years of B2B industrial sales experience.
- Minimum 3 years in sales team supervision or regional sales management.
- Experience in the Saudi industrial machinery or equipment market is preferred.
Required Technical Skills
- Sales planning
- Pipeline management
- Industrial equipment knowledge
- Customer account management
- Forecasting
- Pricing and negotiation
- CRM reporting
- Team performance management
- Collection support
Required Soft Skills
- Leadership
- Customer focus
- Communication
