Regional Sales Manager

ABD Maestro Private Limited is shaping the future of luxury & super-premium spirits in India and we're looking for people who can turn great brands into unforgettable experiences.

Backed by Allied Blenders and Distillers Ltd. and co-created with Ranveer Singh, our portfolio is bold, premium, and built for today's India.

Purpose of the role:

To drive sales growth and strengthen market presence by managing special accounts (key accounts primarily on-premises) across the assigned region in the alcohol beverages (Alcobev) segment. The role focuses on building strategic partnerships, ensuring execution excellence, and achieving revenue targets.

1. Key Account Management

• Manage and grow relationships with key accounts (premium outlets, HORECA – Hotels, Restaurants, Cafés).
• Negotiate annual business plans, pricing, margins, and promotional activities.
• Ensure high visibility and availability of products across key accounts.

2. Sales & Revenue Growth

• Achieve regional sales targets (volume & value).
• Identify new business opportunities and onboard strategic accounts.
• Drive premiumization and portfolio mix as per company strategy.

3. Distribution & Execution

• Ensure strong distribution network across the region – existing and additional outlets
• Monitor stock availability, menu listings, secondary sales, and depletion rates.
• Coordinate with distributors and internal teams for seamless execution.

4. Trade Marketing & Promotions

• Plan and execute promotions, activations, and brand-building initiatives.
• Collaborate with marketing team for campaigns and product launches.
• Ensure compliance with state excise laws and brand guidelines.

5. Team Management

• Lead and mentor a team of sales executives/territory managers.
• Set KPIs and monitor team performance.
• Conduct regular market visits and reviews.

6. Market Intelligence

• Track competitor activities, pricing, and market trends.
• Provide actionable insights to management.
• Identify opportunities for expansion and new product placement.

7. Compliance & Reporting

• Ensure adherence to local excise laws and company policies.
• Maintain accurate sales reports, forecasts, and account plans.
• Handle audits and documentation related to key accounts.

Job Location: Bangalore or Hyderabad

Experience:

• 12-15 years of experience.
• Experience in Special Accounts/ Institutionalized Sales in alcohol beverage industry will be preferred.
• Experience in F&B, hospitality, event management preferred.

Educational Qualification:

• Bachelor's degree in Business Management/ Hotel Management.
• MBA preferred