Regional Outreach Manager

Role Objective

To drive admissions growth for MBU across the assigned region by developing a strong school, junior college and coaching-centre network, leading the district outreach teams, and ensuring achievement of defined student lead, application and admission targets.

Key Responsibilities

Regional Market Planning & Coverage

• Prepare a regional outreach plan covering priority cities, districts, schools, junior colleges and coaching centres.
• Identify high-potential markets based on student strength, academic streams, competitive presence and admission potential.
• Allocate district-wise targets and resources based on market opportunity.

Team Leadership & Target Achievement

• Lead and guide District Outreach Managers and field teams to achieve assigned admission targets.
• Set measurable targets for institutional visits, student interactions, qualified leads, counselling sessions, applications and admissions.
• Monitor team productivity and take corrective action wherever performance falls short.

Institutional Partnerships & Stakeholder Management

• Build strong relationships with school and college Principals, management teams, faculty, career counsellors and coaching institutes.
• Develop long-term institutional engagement opportunities through career guidance programmes, seminars, university presentations and student visits to MBU.
• Identify influential local education stakeholders who can strengthen MBU's visibility and preference.

Student & Parent Engagement

• Ensure regular career counselling sessions, admission awareness programmes and parent interactions across priority markets.
• Communicate MBU's academic programmes, career opportunities, campus facilities, placements and student development initiatives effectively.
• Strengthen MBU's brand preference among students and parents.

Lead Management & Admission Conversion

• Ensure all field-generated leads are entered into CRM accurately and promptly.
• Coordinate with the central counselling and admissions teams to ensure systematic follow-up of every qualified lead until application and fee payment.
• Review lead quality, conversion ratios and reasons for lost admissions; implement measures to improve conversion.

Performance Monitoring & Reviews

• Conduct daily and weekly reviews of district-wise and individual performance against targets.
• Track institutional visits, student interactions, leads, counselling, applications, admissions and fee payments.
• Submit periodic performance reports and implement corrective action plans for underperforming markets and team members.

Competitive Intelligence & Market Development

• Track competitor university activities, student preferences, local admission trends and emerging market opportunities.
• Share actionable market intelligence with university leadership to strengthen outreach planning and admissions strategy.

Key Performance Indicators (KPIs)

• Achievement of assigned regional admission and fee-payment targets.
• District-wise achievement against assigned targets.
• Number of active institutional partnerships and high-potential institutions covered.
• Student interactions, qualified leads and counselling sessions generated.
• Lead-to-application and application-to-admission conversion rates.
• CRM compliance, lead follow-up discipline and reporting accuracy.
• Team productivity, target achievement and development of new markets.