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Regional Marketing Manager

Regional Marketing Manager

ESAF Small Finance Bank (ESAF SFB)
4-7 Years
Early Applicant
Quick Apply
  • Posted 12 days ago
  • Over 50 applicants have applied

Job Description

  • Coordinate sales and marketing efforts to boost brand awareness and ensure creation, nourishment and continuous improvement of visibility of the Bank to the public.
  • Organize relationship building activities in/for the branch to engage with the existing customers
  • Tracking and monitoring of promotions to evaluate impact
  • Ensure support and facilitate the implementation of local sales marketing programs events.
  • Closely work with various departments of the bank and to created new marketing and innovative solutions across the product categories.
  • Engage with various Assets Sales Teams in the locations to plan and execute sales promotion activities
  • Engage with the branch team to plan and execute branch level activities
  • Stakeholder management with special emphasis on trade/Management bodies like FICCI and CII.

More Info

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Key Skills

Market research & analysis

understanding local markets

strategic thinking & planning

About Company

“The Joy of Banking” The new age social bank is here to repurpose and redefine banking experience to you. ESAF Small Finance Bank primarily focuses on expanding the banking compass to new underbanked areas, yet stand as a bank for all with presence everywhere. We are Great Place To Work certified! Evangelical Social Action Forum (ESAF) started its journey as an NGO in the year 1992, with a larger vision of the sustainable and holistic transformation of the poor and marginalised. Since then the bank is extending a helping hand for livelihood through its micro-enterprise programs, for medical care through community health programs, for education through human resource development programs, and for shelter through disaster management and rehabilitation programs. In 2008, ESAF Microfinance and Investments Pvt. Ltd. was formed giving importance to the financial component in the holistic economic development of the poor and marginalised. The Reserve Bank of India issued an in-principle license to ESAF Microfinance and Investments Pvt. Ltd. to set up a new Small Finance Bank in October 2015. The bank started its operations on 10th March 2017. In June 2018, RBI permitted the Bank to start NRE (Rupee) Account Operations. While adhering to traditional banking services focusing on in-person customer service, the bank also has a host of modern banking services including Internet Banking, Mobile Banking, Missed Call Banking, SMS Banking etc. The doorstep delivery service and free video calling facility at branches are some of the exclusive features offered by ESAF Small Finance Bank.