Purpose of the Job:
Responsible for effectively managing all BTL/trade marketing activities and marketing programs within the region.
Key Responsibilities:
- NPD (New Product Development) Activation
- Identify dealers based on product profiles.
- Execute sampling for new products.
- Organize NPD activation meets (Local Showrooms/Hotels).
- Monitor placement and launch of new products.
- Franchisees & LS (Large Stores) Support
- Provide display support for existing LS, LSE, and Looks stores.
- Coordinate branding and display for new LSE and Looks stores.
- Execute in-shop branding and paneling activities.
- Market Development Activities
- Plan regional activity calendars.
- Plan and seek approvals for marketing expenses.
- Track trade marketing budget vs. utilization.
- Organize roadshows, exhibitions, and small local events.
- Trade Partner Engagement
- Select towns and dealers in collaboration with RM and aid SE/AM in organizing:
- Dealer sales staff meets
- Mason and contractor meets
- Dealer/sub-dealer meets
- Channel Activation – Branding & Displays
- Support display efforts for top 80% contributing MBO dealers and new dealers.
- Execute in-shop branding and paneling at MBOs.
- Manage dealer boards and signage for new and selected existing dealers.
- Allocate and dispatch marketing collaterals.
- Handle vendors and external merchandising agencies.
- Sampling Custodian
- Coordinate sampling for new dealers.
- Assist RM in sampling for existing products.
- Monitor sampling effectiveness vs. order generation.
- Competition & Market Intelligence
- Track new products, price lists, and schemes via SE/AM reports.
- Gather marketing intelligence on display innovations and competitor showrooms.
Qualifications & Experience Required:
- Minimum graduate in any stream.
- 2–5 years of relevant experience in marketing or trade roles.
Skills Required:
- Functional knowledge of branding and marketing.
- Proficiency in MS Office.
- Event management skills
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