About the Company
Aditya Birla Lifestyle Brands Limited (ABLBL), a part of the Aditya Birla Group, is a leading branded apparel company with a comprehensive portfolio of marquee lifestyle brands.
As of March 31, 2025, the Company operates a retail footprint of over 4.6 million sq. ft., comprising 3,253 exclusive brand outlets, presence across 38,000+ multi-brand outlets, and over 7,000 shop-in-shops in department stores across the country.
The Company's brand portfolio includes India's most established and trusted names – Louis Philippe, Van Heusen, Allen Solly, and Peter England – each with a legacy of over 25 years.
These brands have consistently delivered sustained growth, driven by a sharp focus on design-led innovation, category expansion, and operational excellence across product lines spanning formal, casual, and occasion wear.
ABLBL has built a strong presence in the innerwear and athleisure market through Van Heusen Innerwear, which has rapidly scaled its distribution network across India. The Company's portfolio is further enhanced through strategic partnerships with leading international brands including Simon Carter, American Eagle and Reebok. American Eagle has emerged as one of India's most preferred premium denim brands, while Reebok – transitioned under the Company's management in 2022 – has expanded its footprint across multiple channels. Simon Carter continues to strengthen its position in the premium menswear segment through its distinctive design language and curated collections.
Roles and Responsibilities
1.Tapping Business potential for the Region
- Footfall generation- Prepares a quarter wise footfall generation activity plan for the stores. Ensures that every store gets appropriate support
- Create Store business plan in consultation with AI and team. Co-ordinate with HO to ensure appropriate support for execution
- Competition Analysis- Analyze the competition information to build up a picture of competition strategy. Identify emerging opportunities / threats due to competition action. Recommend actions to benefit from the emerging trends Network with competition staff in the region to better understand the competition environment and validation of numbers / trends
2. DS Partner Management
- Manage the relationship with the DS partners buying and operations teams from a business point of view
- Manage conflicts
3.SOP Compliance
- Monitor the AI store SOP reports. Pick up reoccurring trends at the stores
4.Merchandize Management
- Monitor the inventory reports and take necessary actions. Pick up reoccurring trends at the stores
5.VM
- Monitor the effectiveness of VM arrangement at outlets and recommends changes
6.Store Operations
- Analyze quality of staff and reporting, study patterns if any.
- Monitor operations & Ensure compliance adherence wrt Stock Management, staff attendance. Suggest changes to the process as and when required to ensure 100% compliance.
- New Store opening - Design the SIS layout and track store launch/ opening process to ensure there are no glitches. Monitor new store performance with required handholding for first 3 months.
7.Understanding Consumer needs
- Information Collection – Analyze the stores customer base to arrive at the appropriate merchandising strategy for the store and pass on the information to B&M team to ensure the buying for the stores happens accordingly
- Information Analysis - Suggest ways for better customer service. Give customer insight to the stores for business improvement at store level. Ensure understanding of consumer trend to the ARM and store teams.
8.Team Management
- Recruitment- Hire AI under DS Head's guidance
- AI appraisal/ performance review
- Identify structural issues to motivation
- Sales Targets- Set weekly targets for the AIs and stores based on the market trend, expectation of monthly business from his region, and ARM views
- Training- To decide on training priorities. Prepare modules for training, make a training calendar for implementation
9.Sellex Management
- Profitability for the channel through effective sellex management at the SIS level.
Qualifications
- Postgraduate qualification such as MBA / PGDM (preferred),
- 5–10 years of overall experience in the retail sector, preferably in large format retail (e.g., supermarkets, hypermarkets, department stores, large specialty retail).
