VinFast is seeking a dynamic and results-oriented Director of Sales & Dealer Network Expansion to lead the commercial growth of its E-Scooter in the India. This leader will be responsible for driving national sales performance, developing a strong and sustainable dealer network, and ensuring VinFast's brand and products achieve maximum market reach and impact.
The ideal candidate combines strong business acumen, hands-on leadership, and deep understanding of the two-wheeler industry in the India. This role plays a pivotal part in establishing VinFast as the leading electric mobility brand in the country
1 Objectives of the Role
- Build and expand VinFast's dealer network nationwide, ensuring full market coverage and operational excellence.
- Deliver sales volume, market share, and profitability targets through effective retail and wholesale strategies.
- Strengthen dealer engagement and performance management across key provinces and cities.
- Lead the sales organization, drive process efficiency, and enhance customer experience through professional retail standards.
- Collaborate with regional and global teams to align on business strategy, pricing, and market execution.
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1. Key Responsibilities
Sales Strategy & Performance
- Develop and execute national/ regional sales strategies to meet short- and long-term business objectives.
- Analyze sales trends, market opportunities, and customer behavior to inform strategic decisions.
- Manage sell-in and sell-out performance, ensuring alignment between factory output and dealer demand.
- Drive achievement of monthly, quarterly, and annual targets for both unit volume and revenue.
Dealer Network Development
- Identify, recruit, and onboard qualified dealer partners across strategic locations.
- Define dealer operating standards (1S/3S models) and ensure compliance with VinFast guidelines.
- Negotiate dealer contracts, margin structures, and investment plans to ensure winwin business sustainability.
- Evaluate dealer performance using KPIs on sales, service quality, and customer experience; implement corrective actions when needed.
Channel & Retail Excellence
- Strengthen the dealer management framework, including sales training, incentive programs, and retail audit processes.
- Work closely with marketing and after sales teams to design campaigns that drive showroom traffic and conversion.
- Ensure brand consistency and high retail experience at all customer touchpoints.
Cross-functional Collaboration
- Partner with the Marketing and Sales Operations teams to ensure seamless coordination of pricing, promotion, and product launches.
- Support the CEO India in strategic planning and national business reviews.
2. Required Skills and Qualifications
- Bachelor's degree in Business, Marketing. (Master's preferred).
- Minimum 7 years of experience in sales, distribution, or dealer network management within two-wheeler, automotive industry.
- Proven success in building and managing dealer networks and achieving large-scale sales growth.
- Strong financial acumen and experience managing sales targets, budgets, and profitability.
- Excellent relationship-building skills with dealers, distributors, and business partners.
- Excellent communication, negotiation, and relationship-building skills.
- Demonstrated leadership ability to motivate and develop high-performing teams.
- Fluent in English
3 Preferred Skills and Qualifications
- Entrepreneurial mindset.
- Experience in start-up or market-entry environments within mobility or energy sectors.
- Data-driven and digitally literate, with understanding of DMS, and retail analytics systems.
- Passionate about sustainability, customer experience, and innovative mobility solutions.
