Regional CRM, Paid Media, SEA & Website Owner - Assistant Manager

Job Description

• Responsible for leading the execution of CRM, Paid Media, and SEA activities, driving user acquisition, engagement, retention, and business growth while ensuring alignment with global standards and governance framework.

• Collaborates with countries and global teams to optimize campaigns, leverage data and continuously improve marketing effectiveness through best practices, innovation, and shared learnings.

• Manages campaign media buy / SEA / CRM planning, budget allocation, and performance optimization to maximize ROI and business growth.

• Ensures adoption of global standards, tools, KPIs, and best practices while providing regional feedback and requirements.

• Collaborates with countries and partners to deliver integrated and data-driven marketing activities.

• Analyzes performance, identifies optimization opportunities, and shares insights across the region and with the global.

• Supports marketing technology, tracking, attribution, and reporting implementation to ensure measurement accuracy.

• Drive continuous improvement through testing and innovation, specialize in influencer marketing and stay ahead of the curve

• Ensures high quality reporting.

Qualifications

Graduate with MBA is preferred 5 - 8 years experience in the given domain

Additional Information

Operational expertise:

• C-Budget Process

• Marketing Activity Planning/ Editorial Planning

• Performance Tracking and Analytics

• Customer Data Platform

Skill sets:

Strategic & conceptual skills
Analytical and creative skills
Stakeholder management and agility