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Malabar Gold Diamonds

Regional CRM Manager

10-13 Years
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Job Description

MALABAR GOLD & DIAMONDS is seeking a strategic and analytical Regional CRM Manager to optimize our customer relationship management initiatives across the region. You will be instrumental in leveraging CRM technology to gain deep customer insights, ensure seamless CRM implementation in stores, and drive strategies that enhance customer satisfaction, retention, and loyalty. If you are passionate about data-driven customer engagement and possess strong analytical and training skills, we invite you to lead our CRM efforts.

Functional Responsibilities

  • Scan and analyze the current and past database of queries, requests, and complaints across platforms, synthesizing insights to understand customer concerns.
  • Utilize CRM technology and relevant tools to gather, interpret, and manage data points, ensuring effective execution of CRM activities for Malabar Gold & Diamonds.
  • Oversee the setup of CRM software in new stores, ensuring seamless integration and functionality while coordinating with the technical team.
  • Train store staff on CRM operations, emphasizing the benefits, processes, and importance of generating in-store data to enhance customer engagement.
  • Monitor CRM performance, analyzing metrics related to customer satisfaction, retention, and loyalty, and report findings to senior management for strategy refinement.
  • Follow up on customer feedback, leveraging CRM insights to address concerns, close feedback loops, and continuously improve the customer experience.

More Info

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Indian

About Company

Malabar Gold & Diamonds is the flagship company of Malabar Group, a leading diversified Indian business conglomerate. Established in 1993 in the Indian state of Kerala, Malabar Gold & Diamonds today has a strong retail network of over 285 outlets spread across 10 countries in addition to multiple offices, design centers, wholesale units and factories spread across India, Middle East, Far East & USA. With an annual turnover of $4.51 billion, the company currently ranks as one of the largest jewellery retailers globally. With 14 manufacturing units in India and GCC – the company currently has 12 exclusive jewellery brands to cater to the discerning needs of its customers. The company is headquartered in Kerala with branches across India, Middle East, Far East and the USA. The group, owned by over 4,000 shareholders excels in quality products and services, and has more than 13,000 professionals from over 26 countries working for its continued success. From elegant cuts to don the everyday modern woman and bespoke designs for custom made creations, to elaborate and exquisite bridal jewellery collections for the brides of today – Malabar Gold and Diamonds has it all. The brand offers an extensive range of jewellery collections and designs that cater to the diversified interests of various age groups and ethnicities. CSR has been the primary commitment of the group since its inception; integrating ESG (Environmental, Social & Governance) principles into the core business. The key CSR focus areas of Malabar Group are Health, Education, Women Empowerment, Housing, and the Environment. The ESG goals of the organization are periodically strengthened by integrating responsibility and sustainability to remain a socially conscious and responsible organization. The group contributes 5% of its profit to such initiatives in the same country of operation.

Job ID: 121401321