Description and Requirements
We are looking for an experienced Regional Channel Manager - PC & VAS to drive regional business growth through channel partners, distributors, and resellers. The role will be responsible for achieving revenue and profitability targets, expanding channel coverage, strengthening partner relationships, and driving the PC and Value-Added Services (VAS) portfolio across the assigned region.
Key Responsibilities
- Own regional sales, revenue, profitability, and market-share targets for PC & VAS portfolio.
- Develop and execute regional channel strategy and go-to-market plans aligned with business objectives.
- Manage and strengthen relationships with distributors, partners, resellers, and key channel accounts.
- Drive partner onboarding, activation, productivity, and coverage expansion across the region.
- Ensure effective product availability, inventory planning, sell-in and sell-out through the channel.
- Drive VAS attach and penetration across PC transactions, including relevant services, solutions, warranties, and accessories.
- Identify market opportunities, competitive movements, pricing trends, and channel gaps to improve regional performance.
- Collaborate with Product, Marketing, Finance, Supply Chain, and Service teams to ensure smooth execution of business plans.
- Lead channel programs, promotions, incentives, partner meets, and demand-generation initiatives.
- Track weekly/monthly sales performance, pipeline, inventory, forecasts, and channel productivity and take corrective actions.
- Manage channel conflicts, commercial negotiations, credit-related matters, and partner escalations.
- Build a strong pipeline of new partners and develop existing partners for higher revenue contribution.
- Mentor and guide the regional sales/channel team to achieve business objectives.
Candidate Profile
- Bachelor's degree in Business, Marketing, Engineering, or a related discipline MBA preferred.
- 8-12 years of experience in PC/IT hardware, technology, distribution, or channel sales.
- Strong experience managing regional distributors, resellers, system integrators, and channel partners.
- Good understanding of the PC ecosystem, commercial models, distribution network, and VAS/services.
- Proven track record of achieving revenue, profitability, and market-growth targets.
- Strong analytical, negotiation, stakeholder-management, and relationship-building skills.
- Ability to work in a fast-paced, target-driven environment and manage multiple stakeholders.
