Regional Business Manager - West, Reebok

Job Purpose Description

Job Context & Major Challenges

Retail today demands being better, faster, and leaner. To face fierce competition, retail operations teams must build stores as brands that reinforce marketing positioning, communicate quality, and offer value for money. Sustainable competitive advantage depends on translating core valuescombining products, image, and customer experienceinto a coherent retail brand strategy. With international brands entering India, creating sustainable growth drivers for MFL is increasingly important.

Key Challenges

• Effectively managing and motivating the team, acting as a role model.
• Managing P&L within budget to ensure profitability for the Area.
• Ensuring all stores comply with operational activities, company policies, and procedures.
• Liaising with retail, B&M, VM, projects, retail HR, vendors, franchises, and other internal/external teams.

Key Result Areas (KRA) and Supporting Actions

• KRA1 Team Management
• Recruit ARM & SM under ROM's guidance. Conduct ARM quarterly appraisals/performance reviews. Identify motivational issues. Set weekly sales targets for ARMs based on market trends and monthly business expectations. Set and review monthly spend budgets for ARMs. Decide training priorities, prepare training modules, and implement a training calendar.
• KRA2 Understanding Consumer Needs
• Monitor CRM registration rates and analyze consumer behavior. Suggest improvements for customer service and share consumer insights with ARMs and store teams. Develop rapport with top customers (5 per store).
• KRA3 Store Operations
• Analyze store opening quality and delay patterns. Monitor cash, stock, cost management, housekeeping, and attendance compliance. Design and monitor new store launch plans. Support new stores for the first 3 months.
• KRA4 Visual Merchandising (VM)
• Monitor effectiveness of VM at outlets and recommend changes.
• KRA5 Merchandise Management
• Monitor ARM and audit reports; identify recurring store trends.
• KRA6 SOP Compliance
• Monitor ARM and audit reports; identify recurring compliance issues.
• KRA7 Franchisee Management
• Manage franchisee relationships and resolve conflicts.
• KRA8 Business Potential Tapping for Region
• Plan quarterly footfall generation activities and support stores. Create store business plans with ARM and coordinate with HO for support. Analyze competition strategies, identify threats/opportunities, and recommend actions. Visit and evaluate B/C sites, filter leads, and maintain relationships with RBD representatives.

Desired Skills and Experience:

• Sales