Location: Remote
Type: Part-time
Working hours: 03:00 PM to 07:00 PM GMT +4
About the Role
We're expanding our Reddit marketing efforts and need someone in-house who will take ownership of this channel. You'll be responsible for daily engagement, strategy execution, content adaptation, community participation, and building long-term credibility across relevant subreddits.
This role requires someone who understands Reddit culture, knows how to communicate in a native tone, and can identify opportunities for visibility and conversations that matter to PowerDMARC.
You'll work closely with the marketing team, collaborate on strategy, and help build a sustainable Reddit presence that drives awareness, trust, and eventually conversions.
Key Responsibilities
1. Reddit Strategy & Execution
- Support the development and execution of the Reddit marketing strategy.
- Learn and adopt proven Reddit growth frameworks, engagement principles, and community-building methods.
- Ensure all Reddit activities stay aligned with PowerDMARC's marketing goals (visibility, engagement, traffic, sentiment).
2. Daily Reddit Engagement
- Actively participate in cybersecurity, MSP/MSSP, IT, SaaS, email-security, and related subreddits.
- Work withe the tech support team to answer technical questions.
- Make sure all your answers are technically correct and not damaging to our brand reputation.
- Take into account the subreddits community rules so that the account doesn't get banned.
- Contribute meaningful, helpful, non-sales content and insights.
- Identify trending threads, questions, and discussions relevant to PowerDMARC.
- Build a credible Reddit presence through consistent and high-quality engagement.
3. Content Coordination
- Work with the internal content team to adapt blogs, resources, and insights into Reddit-friendly posts .
- Write comments, micro-posts, and answers that are native to Reddit's tone.
- Maintain a value-first approach without spamming or over-promoting.
4. Performance Tracking & Insights
Track weekly KPIs:
- Karma growth
- Subreddit subscriber count
- High-quality contributions
- Traffic and conversions from Reddit
- Brand mentions and sentiment
- Suggest improvements based on what's working.
5. Cross-Functional Collaboration
- Collaborate with marketing, product, and content teams to ensure messaging accuracy.
- Bring Reddit insights into the organization (questions people ask, pain points, trends).
- Help shape Reddit-focused micro content and reusable templates.
6. Long-Term Reddit Ownership
- Develop a long-term playbook for Reddit engagement at PowerDMARC.
- Improve internal processes, content formats, and engagement workflows.
- Build a sustainable, repeatable Reddit presence that grows month over month.
Qualifications Required
- Strong understanding of Reddit culture, norms, and community rules.
- Fluent English writing with a natural Reddit voice.
- Experience in content writing, community management, or social engagement.
- Ability to simplify and explain technical topics (training will be provided).
- Consistent, self-driven, and detail-oriented work ethic.
- Analytical mindset + comfort with reporting.
Nice to Have
- Experience in cybersecurity, SaaS, MSP/MSSP, or tech space.
- Proven Reddit growth or community-building experience.
- Familiarity with Google Analytics, Ahrefs, Semrush, or similar tools.
- Basic understanding of email authentication (DMARC, SPF, DKIM).
Why This Role Matters
Reddit is one of the highest-leverage platforms for organic visibility in cybersecurity and MSP/MSSP communities, but only when handled by someone who understands the platform deeply. This role ensures PowerDMARC has a consistent, credible, and influential presence where key conversations are happening.
