Job Description
Location: Janakpuri, New Delhi (Onsite)
Experience: Fresher
Compensation: 3-5.4 LPA
About Infrasity
Infrasity works with developer-first B2B SaaS and infrastructure companies on technical content, developer marketing, Reddit/community growth, GEO/AEO visibility, and GTM execution.
We partner with fast-growing DevTools, AI, infrastructure, and platform engineering startups to help them improve developer adoption and visibility through technical storytelling and developer-centric growth.
Role Overview
A Reddit Content Associate builds organic brand visibility by engaging in relevant Reddit communities, contributing valuable discussions, and naturally positioning client products in DevOps, SaaS, AI, and developer-focused subreddits.
Key Responsibilities
Identify and engage in relevant subreddits related to DevOps, SaaS, AI, Cloud, Startups, and developer communities on behalf of clients
Build and manage credible Reddit accounts with consistent posting history, strong karma, and niche-specific credibility before any product mention
Participate in discussions by contributing meaningful, non-promotional insights that add value to the thread first
Seed client products naturally into relevant conversations, only when the context genuinely calls for it, never as a first reply
Track and monitor discussions where client products should have a presence using keyword and subreddit alerts in accordance with the LLM and SERP cited threads
Drive organic community-led growth through sustained engagement and relationship building within targeted subreddits
Deliver a weekly client call, walking through engagements made, threads identified, karma growth, and visibility wins from that week
Report on thread performance, upvotes, comment reach, and sentiment shifts on a weekly basis per client
Maintain a content calendar of Reddit opportunities, AMAs, pinned threads, trending discussions, and flag them to clients proactively
Required Skills
Proven experience managing Reddit accounts with good karma across multiple niche communities
Deep familiarity with subreddit culture, moderation rules, and what gets flagged as spam vs. what gets upvoted
Ability to write in a native Reddit tone, conversational, opinionated, and never corporate
Experience positioning technical or developer-facing products (DevOps tools, SaaS platforms, AI products) without sounding promotional
Strong reading comprehension to identify threads worth engaging in vs. threads to avoid
Comfortable running 4–6 client accounts simultaneously with separate engagement strategies for each
Basic understanding of SEO and GEO concepts to recognize when Reddit engagement can influence LLM citations or search rankings
Familiarity with tools like Reddit search, F5Bot, or GummySearch for opportunity tracking
Ability to write a clear weekly engagement summary that a non-technical client can understand and act on
Benefits of Joining
● Work with global AI and DevTools startups
● Learn directly from founders
● Fast learning, high ownership, and startup exposure
To Apply: Send your resume and why you're interested to: [Confidential Information]
