RB - Cards:Product Manager - Digital Payments

About Acquiring and Cards:

The Acquiring and Cards department focuses on the Cards and merchant acquiring business of the bank. The Bank offers a wide range of cards designed for the customers specific needs along with offering PoS services under the Acquiring business vertical within the cards team. The department is also responsible for driving growth in the UPI payments space

About the Role:

He / She will be responsible for planning and strategizing direct to consumer (D2C) campaigns by collaborating with various business units, external agencies and other stakeholders

Key Responsibilities

• Ensuring campaign implementation on timely basis through key customer facing / interactive channels such as Email, SMS, Inbound/outbound call centers, Mobile app, branches etc.
• Driving a focus on business impact (Revenue), campaign lift, and ensuring customer engagement, through the D2C campaigns executed
• Reviewing existing campaign processes and introducing innovative ideas for driving high impact campaigns
• Ensure reporting on campaigns executed and performance status on key parameters such as business impact, customer views

Qualifications:

Optimal qualification for success on the job is:

• Post graduate with relevant experience of 4-5 years

Role Proficiencies:

For successful execution of the job, the candidate should possess the following:

• Achievement of revenue expectations/ campaign lift through D2C campaigns
• Strategy and execution of 4-5 high impact campaigns for the bank
• Ensuring optimal and timely execution of campaigns
• Driving adoption of automated campaign management tools and ensuring timely campaign reporting

#ComeAsYouAre We are dil se open. Women, LGBTQIA+ and PwD candidates of all ages are encouraged to apply