Quick Commerce Performance Marketing Specialist

JD: Quick Commerce Performance Marketing Specialist

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Blinkit, Swiggy Instamart, Zepto, and BigBasket.
• Manage advertising budgets, bids, keywords, placements, and campaigns to drive **sales and efficient ROAS/TACoS
• Monitor key metrics including Sales, Orders, Ad Spend, Ad Sales, ROAS, TACoS, CTR, CPC, and Conversion Rate.
• Analyse SKU, keyword, category, and platform-level performance to identify growth opportunities and optimize underperforming campaigns.
• Drive search visibility, product discoverability, rankings, and marketplace presence.
• Track competitor pricing, assortment, promotions, and visibility across platforms.
• Monitor stock availability/OOS impact and work with category and marketplace teams to improve SKU performance and assortment.
• Plan and execute seasonal campaigns, promotions, new launches, and platform-specific activations.
• Build and maintain daily/weekly MIS and performance dashboards, translating data into actionable growth recommendations.

Key Requirements

• 2–3 years of hands-on experience in Quick Commerce / Marketplace Performance Marketing, preferably across Blinkit, Swiggy Instamart, Zepto, and/or BigBasket.
• Strong understanding of Q-commerce advertising, sponsored placements, search visibility, SKU performance, and marketplace growth levers.
• Proven experience in campaign management, budget optimization, and performance analysis.
• Strong analytical skills with experience handling SKU and campaign-level datasets.
• Advanced Excel skills - Pivot Tables, XLOOKUP/VLOOKUP, SUMIFS, data analysis, and dashboards.
• Ability to turn marketplace data into actionable business insights.
• Understanding of Q-commerce consumer behaviour, promotions, inventory impact, and marketplace search.
• Strong communication, stakeholder management, and problem-solving skills.
• Highly data-driven, detail-oriented, and comfortable in a fast-paced environment.