Quality Analyst

1-3 Years

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Job Description

Key Responsibilities:

Campaign QA: Review and validate campaign setup, targeting parameters, and delivery metrics before launch.
Lead Quality Checks: Audit lead data for accuracy, completeness, and compliance with client criteria (e.g., job titles, company size, geography).
Process Audits: Monitor adherence to internal SOPs and SLAs across campaign execution and reporting.
Error Reporting: Identify quality issues, document root causes, and collaborate with teams to implement corrective actions.
Client Deliverables: Ensure all reports, lead files, and dashboards meet formatting, accuracy, and branding standards.
Feedback Loop: Provide insights and feedback to improve campaign performance and reduce error rates.
Tool Utilization: Use QA tools, CRMs, and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo) to validate data and workflows.

Required Skills & Qualifications:

Bachelor's degree.
1+ years of experience in a QA role, preferably in a B2B marketing or lead generation environment.
Strong attention to detail and analytical mindset.
Proficiency in Excel/Google Sheets and data validation techniques.
Familiarity with CRMs and marketing automation tools.
Excellent communication and documentation skills.
Ability to work independently and manage multiple priorities in a fast-paced environment.