Push Marketing Specialist

Role : Push Marketing Specialist

Experience : 3-6 years

About Us:

Growify Digital is a tech-enabled e-commerce growth agency specializing in luxury fashion, lifestyle, jewellery, and design-led brands. Over the last 6+ years, we have partnered with some of the most respected names in Indian and global fashion, including Tarun Tahiliani, House of Masaba, Ridhi Mehra, Torani, Dhruv Kapoor, Mahima Mahajan, and many more.

We don't just run ads we build scalable online businesses by combining brand thinking, performance marketing, technology, automation, and sales systems. As we scale aggressively in India and international markets, we are looking for a senior leader who can own brand growth end-to-end and evolve into a department head.

Role Overview:

We are looking for an Email Marketing Specialist to plan, execute, and optimize email campaigns that drive engagement, conversions, and customer retention. The role requires strong copy sense, data orientation, and hands-on experience with email tools and automation.

Key Responsibilities:

1. Plan, execute, and manage email marketing campaigns (promotional, lifecycle, newsletters, transactional)
2. Create engaging email copy, subject lines, and CTAs aligned with brand tone
3. Build and manage email automation flows (welcome, onboarding, re-engagement, drip campaigns)
4. Segment audiences based on behavior, demographics, and lifecycle stage
5. Work closely with design, content, and performance teams to ensure cohesive messaging
6. Conduct A/B testing on subject lines, content, timing, and layouts
7. Monitor and analyze campaign performance (open rates, CTR, conversions)
8. Maintain email hygiene and ensure high deliverability and compliance (GDPR, unsubscribe norms)
9. Optimize campaigns to improve ROI and reduce drop-offs

Required Skills & Qualifications:

1. Proven experience in email marketing or lifecycle marketing
2. Hands-on experience with tools like Mailchimp, Klaviyo, ByteSpeed , Interakt
3. Strong written communication and copywriting skills
4. Understanding of email metrics, funnels, and user journeys
5. Data-driven mindset with attention to detail
6. Ability to manage multiple campaigns and timelines