Team Overview
The eXperience & Deals Marketing Team (XDMT) partners with the Sales organization to support strategic, high-value client engagements across three core areas:
- Strategic Deal Pursuits: Enabling high-intensity global pursuits across the deal lifecycle through differentiated marketing interventions.
- Brand Experience: Driving immersive brand storytelling at our Global Customer Experience Centers in Noida and New Jersey.
- Client Engagements: Creating high-touch experiences for focus accounts with complex engagement needs, including large-scale rebadging programs (e.g., Verizon Business).
The team collaborates closely with Business Units, Solutions, Practices, Pre-sales, and other Marketing teams to position HCLTech effectively in competitive, high-stakes opportunities.
Role Summary
You will play a pivotal role in executing integrated, digital-first marketing programs that support pursuit and client engagement objectives. The role demands a blend of strong executional discipline, creative development capability, and strategic thinking to deliver compelling brand and client experiences.
Key Responsibilities
- Deal Pursuit Marketing:
- Support the development of marketing strategies for key pursuits — from understanding client challenges to shaping messaging, value propositions, and campaign plans.
- Design and implement digital-first pursuit campaigns that enhance HCLTech's visibility and differentiation.
- Creative & Content Development:
- Collaborate with internal creative, design, and content teams to develop pursuit-specific materials and presentations aligned with HCLTech's brand standards.
- Curate and deliver tailored walkthrough experiences for senior client delegations as needed.
- Stakeholder Collaboration:
- Partner cross-functionally with Sales, Marketing, and Delivery teams to ensure timely, high-quality outputs.
- Act as the knowledge steward for pursuits, maintaining brand consistency and quality across all client-facing materials.
- Insights & Process Excellence:
- Lead post-pursuit reviews and identify improvement opportunities in pursuit processes and campaign delivery.
- Support adoption of best practices and pursuit management tools to enhance team effectiveness.
- Client Relationship Enablement:
- Strengthen engagement with key client stakeholders, ensuring alignment, responsiveness, and superior experience delivery.
Required Skills & Competencies
- 3–5 years of total experience with at least 2 years in marketing, preferably in pursuit, vertical, or B2B marketing functions.
- Strong understanding of digital marketing principles, content creation, and creative development workflows.
- Ability to translate complex business challenges into clear, impactful marketing narratives.
- Excellent communication and presentation skills with the ability to influence diverse stakeholder groups.
- Demonstrated project management, multitasking, and organizational skills.
- Strategic, commercially oriented thinker with a solution-focused mindset.
- Flexibility to work across time zones to support global engagements
