Punjabi Content Writer

Company Description TroothPaste Media is a communication and design agency focused on crafting messages that resonate and inspire action. The team specializes in cutting through digital noise and audience indifference to deliver clear, compelling storytelling. Working at the intersection of brand narratives and audience perception, the agency helps clients bridge the gap between what their story holds and what the world hears. TroothPaste Media values creativity, clarity, and strategic thinking in every project. Team members collaborate closely to produce impactful, audience-centric communication across platforms.

Role Description This is a full-time, on-site role based in Chandigarh for a Punjabi Content Writer. The Punjabi Content Writer will create clear, engaging, and culturally relevant content in Punjabi for digital and print channels, including social media posts, campaign copy, scripts, blogs, and brand communication. Responsibilities include understanding client briefs, conducting basic research on topics and audiences, and developing concepts that align with brand tone and strategy. The role involves editing and refining content for accuracy, consistency, and impact, as well as collaborating with designers, strategists, and account managers to ensure cohesive storytelling. The Punjabi Content Writer will also adapt content between Punjabi and English when needed and support brainstorming sessions for new campaigns and creative ideas.

Qualifications

• Strong command of written Punjabi (Gurmukhi), with the ability to write clear, engaging, and grammatically accurate content.
• Comfortable with basic English reading and writing to understand briefs and collaborate with the wider team.
• Ability to develop ideas and narratives that are culturally relevant and resonate with Punjabi-speaking audiences.
• Experience creating content for digital platforms such as social media, websites, or blogs is preferred.
• Strong attention to detail, including reviewing and refining content for tone, clarity, and consistency.
• Ability to work on-site in Chandigarh, manage deadlines, and handle multiple projects simultaneously.
• Excellent collaboration and communication skills, with openness to feedback and iterative improvement.
• Bachelor's degree in Communications, Literature, Journalism, Media Studies, or a related field is an advantage but not mandatory.
• Prior experience in an agency, media, or content-focused role is a plus, but motivated early-career candidates are also encouraged to apply.