Publisher Business Development Manager

About strongmetrics: We are a data-driven programmatic advertising platform built to deliver measurable performance across premium inventory. We're expanding our publisher supply team and looking for a seasoned relationship builder who can unlock high-quality O&O inventory across CTV and in-app environments.

As Publisher Business Development Manager, you will be responsible for identifying, pitching, and signing direct supply partnerships with top-tier owned-and-operated (O&O) CTV and in-app publishers. You'll serve as the primary point of contact for publisher relationships, driving strategic growth of StrongMetrics premium inventory stack.

• Source, develop, and close direct integration deals with O&O publishers across CTV streaming apps, mobile gaming, and in-app environments
• Leverage existing industry relationships to accelerate partnership timelines and secure premium, brand-safe inventory
• Negotiate deal terms, including preferred pricing, floor management, header bidding, and direct deal structures
• Collaborate with yield, product, and ad operations teams to ensure seamless publisher onboarding and technical integration
• Manage ongoing publisher relationships, proactively identifying upsell and expansion opportunities
• Represent StrongMetrics at industry events, trade shows, and publisher summits (e.g., IAB, AdExchanger, CES)
• Track and report on pipeline activity, revenue targets, and partnership KPIs using CRM tools
• Provide market intelligence on publisher trends, competitive landscape, and emerging inventory channels
  

• Minimum 2 years of experience in publisher development, supply partnerships, or programmatic sales within adtech
• Established, verifiable relationships with key decision-makers at top O&O CTV publishers (e.g., Peacock, Pluto TV, Tubi, Samsung Ads, LG Channels) and/or major in-app publishers
• Deep understanding of the programmatic ecosystem - SSPs, DSPs, header bidding, PMP/PG deals, OpenRTB
• Proven track record of closing supply partnerships and exceeding revenue targets
• Excellent communication and negotiation skills with a consultative sales approach
  

• Experience working at or alongside a DSP, SSP, data platform, or independent programmatic marketplace
• Familiarity with VAST/VPAID, SSAI, and CTV-specific ad delivery standards
• Understanding of in-app SDK integrations and mobile measurement partners (MMPs)
• Active network within IAB, MRC, or relevant programmatic industry bodies
• Experience with supply quality, invalid traffic (IVT) mitigation, and brand safety frameworks
  

• Competitive base salary + commission structure tied to supply revenue
• Equity participation in a high-growth programmatic platform
• Flexible remote or hybrid work environment
• Travel budget for publisher meetings and industry events
• Opportunity to shape the supply strategy at a company scaling fast in CTV and in-app